There are a lot of mistakes that entrepreneurs are bound to make as they start and grow their businesses. You might spend money on advertising that doesn’t work. (Hate to admit it, but we’ve done that. More than once.) Or…
Anita Roddick wasn’t just a visionary entrepreneur, she was a Dame Commander of the Order of the British Empire, an activist, and a story-teller. Every one of her products had a story about its natural ingredients, recycled materials, and high-quality…
Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo,…
UPDATE: Since writing this post, we’ve changed our thinking a bit about the color red and its ability to stimulate appetite. We don’t believe it. Aside from choosing a name for your business, the most important element of your logo…
You’ve probably heard someone say, “There’s never been a better time to start a business than now.” Whether or not it’s true today, as we slowly inch our way out of the recession, there are a lot of budding entrepreneurs…
Recently we wrote about the different kinds of logos. And showed several examples of iconic, wordmark, lettermark, illustrative, and combination logos. Today we’ll take a closer look at the different logo design types we see with iconic and combination logos.…
When it comes to the basics of logo design, there’s a lot to think about. But it all starts with the kind of logo you need or want. To help you think about which type of logo is best for…
According to the World Bank, which ranks the world’s 183 economies on the ease of doing business, you may be surprised how difficult it is to start a business in the United States of America these days. Or, if you’ve…
A couple of weeks ago, we told you about The Gap logo fiasco. Or rather, we probably reminded you of it, as it was all over the news and pretty hard to miss when it happened. But The Gap isn’t…
[Updated February 2019] In the world of small business, what customers think about your brand and whether they remember it (or not) is a big deal. As a small-business owner, you have the difficult task of communicating exactly what your…
