Have you ever picked up a business book looking for ideas, or inspiration, or even guidance? Books like Pour Your Heart Into It by Howard Shultz or Creativity, Inc. by Ed Catmull—both fantastic books by the way—are all about the smart decisions that helped…
We’ve written extensively about what makes a good logo, whether you should design your own logo, and whether you even need a logo design in the first place. If you’ve missed any of those articles, take a few minutes to…
No doubt you’ve seen one of the dozens of infographics floating around the Internet that shows the meanings of the colors. Green means natural (or money). Black means luxury (or death). And so on. In fact, you’ve almost certainly seen more…
This is going to sound like we’re picking a fight. We’re not. First, let me say, we love designers. We’ve worked with hundreds of them. They are some of the most talented people in the world. They make work fun…
Yesterday we posted a new infographic that walks through some of what neuroscientists have learned by studying how human brains respond when they “see” a logo design. You can see the infographic here. But if you’re not the kind of…
When a new business sets out to design a logo, there will be a multitude of factors to consider. Color, layout, font, and style are just of the few choices that a new CEO will need to make when using…
This past week, we came across an article written by a graphic designer who asked, “Does your logo convert?” The idea is that a well-designed logo, designed by her company, will convert non-customers into regular buyers. She’s not alone in this…
We’ve written before about the science behind logo design and how your logo may be able to change the behavior of your customers (check out those blog posts by clicking here or this secondary article here). And while those studies…
Harry Gordon Selfridge was born in mid-nineteenth century rural Wisconsin. He is best known for his founding Selfridge’s Department Store on the west end of London’s Oxford Street. This startup was a huge risk as the country had never seen a…
We know the Bertie Charles Forbes (1880 – 1954) legacy simply by the name of the magazine he founded. The financial writer got his start in his home country of Scotland where he launched his career as a journalist after…
