Every few weeks we come across someone who needs more information about how to legally protect their logo design but isn’t sure what to do. Making matters worse, when they ask what they should do in an online forum, the…
Transparency is one of those buzz words that seems to get everyone excited these days. CEOs love to talk about it. Presidential candidates promise “open” and “ethical” administrations. Wall Street traders punish companies that don’t provide it. So it has…
If you have even a passing interest in starting a new business, you’ve probably read a book, listened to a podcast, or scanned several blogs (or all three) looking for advice on how to do it right. We write a…
Starting your own business isn’t exactly cheap. So it’s nice to find a few resources that will help you start and grow your new venture that won’t cost you a penny. Check out these awesome resources that will help you…
Ask a small business owner why they started their own business and you’re likely to hear back something like, “I wanted to call the shots, to be more independent, and to have more control over my time, or to work…
We’ve written on this topic before, right around tax time. But a few recent news articles have gotten us thinking about taxes and how they negatively impact small business. Startups already face a huge hurdles just trying to get up…
Does your small business do Facebook marketing? If you use Facebook to share updates about your business, you’ve probably noticed a huge drop in the number of people who see your Facebook posts. Brand page views are down an average…
You don’t have to look far in the world of marketing advice before you’ll see someone offering this advice: Focus on benefits, not features. It’s probably the most common advice given to and by marketing experts to small business marketers.…
Every fews months (often longer), direct mail guru and copywriting genius, Alan Rosenspan, sends out his newsletter (subscribe here). It’s one of our favorites and always includes an item or two worth thinking about. This past week, the newsletter posed…
[Updated February 2019] Aside from the decision to start your own small business, choosing a name for your startup may be the most important thing you do. A good name can be worth millions of dollars, while a bad name…
