Did you know that 88% of business cards are tossed in the trash within a week? If you want your business cards to buck those odds, you’ll need an advantage. Check out these mistakes to avoid when you design your…
It’s the beginning of a new year, and there are a few things that you need to think about within the first few weeks. Most small business owners have a huge list of tasks that need to be done, but…
The highly digitized and competitive business world calls for entrepreneurs and investors to come up with creative ways of giving their companies an upper hand. Apart from hiring qualified staff members and coming up with robust marketing strategies, companies need…
A logo is a must have piece of the marketing puzzle, as it can be used to convey a specific message to your targeted audience. A logo is like a small ad for your company, but it is also expected…
No doubt you’ve heard the amusing story about Chevrolet’s launch of a new model in Latin America. The car was popular in the US, so the launch team simply used the same model and name: Nova. In the states, a…
As I mentioned last week, things have been pretty busy around Logomaker HQ for the past couple of weeks. I recently spoke at 3 Things, a bi-monthly get-together put on by Objective, a Salt Lake web design agency. It was a…
Like many entrepreneurs, Kathryn Minshew’s first attempt at starting a company ended in failure—not because the idea (a networking site called Pretty Young Professionals) wasn’t good, but because the founders disagreed on how to run the company. But she didn’t…
One of the basic tools of a business is the letterhead. And if you need something with fancy design or colorful headers and footers, you might be want to contact a good designer for their help (this will likely cost…
In the last week or so, we’ve seen a new logo-oriented infographic making the rounds (part of which is shown below—we’re not linking to it because these falsehoods don’t deserve to be shared). This one purports to compare do-it-yourself logo…
Jeremy Gutsche is the founder and CEO of Trendhunter.com—the world’s most popular “cool” hunting website. His startup helps people identify coming trends so they can capitalize on them with new products and services. And it is immensely popular, with well…
