Do you really need a business logo, or can you get by without one? Your logo establishes you in the marketplace. It’s the starting point of your brand identity — the set of values and characteristics that set you apart…
If you’re just starting a business, you may be new to marketing and branding. Having some basic knowledge of branding can be extremely helpful as you start to promote your business. With an understanding of these concepts, you’ll be better…
A logo design speaks for your company, so you have to make sure it says the right things. Customers have more options than ever. You want them to single out your brand and think, “I know you. I trust you.”…
Are you creating a band? Launching your own label? To help your new musical venture take off, you’ll need a logo design that reflects the vibe and purpose of your business or group. Take a look at these tips and…
There’s a reason logos are everywhere you look. Since the dawn of man, people have used symbols to get their point across. From hieroglyphs to crosses to pink ribbons, symbols have meaning beyond what you see. They stir your emotions…
In 2015, the beauty industry generated $56.2 billion in revenue in the United States alone, and the industry’s sales are expected to reach about $42.5 billion by the year 2019. If you’re in the business of personal grooming, beauty products,…
Like fashion styles, logo design trends come and go. What’s hip one year can look tacky and outdated the next. To determine which design trends are popular and on the rise, we looked at the logo redesigns of big brands…
If you’ve spent some time in the design industry, you’re well aware that flat design is incredibly popular at the moment. Featured on everything from websites to letterheads, it’s sweeping the globe. Some design newbies may be unaware of what…
For many small business owners, a logo can easily become an afterthought as you focus your time and energy on other elements of your business. After all, you went into business to provide specialized goods or services that you’re passionate…
Colors affect people in different ways. By understanding the science of color, and by applying it to your brand in a creative way, color can actually increase brand recognition by up to 80 percent. This guide will help you understand…
