Brown? As the color of your logo? While some perceive brown to be drab or boring, it can be a surprisingly strong color choice in logo design, conveying quality, strength, reliability, and honesty. But before we get too deep into…
This is the seventh article in our series of articles on logo color. To read the previous articles in this series, please see the list below. No color is more associated with one gender than pink. You’re probably not surprised…
Business logos are the foundation of a company’s visual identity and are often the first impression people have of a brand. Good or bad, consumers can make quick judgments about an organization based on their reaction to a logo and…
Church branding may seem like the least important part of spreading the gospel. In reality, building an identity allows your message to reach more people. Unlike a business, a church isn’t primarily selling a product. People choose a congregation for…
Why are stories so powerful? Stories tap into human feelings that everyone can relate to. Hope. Love. Fear. Excitement. Triumph. Failure. The emotions behind a story are accessible even when the characters and setting are unfamiliar. Telling business stories is…
Designing a logo is a big step toward turning your small business into a recognizable brand. A brand represents the sum of all the promises and experiences you deliver as a business. When you use your logo, it unifies all…
A logo’s purpose is to stand out, tell your story, influence perceptions and build trust with your audience. It’s a big job! If you’re just starting to think about a real estate logo design, it might seem overwhelming. How can…
Women like the color purple so much that they’re more likely to say “yes” to a man wearing purple clothes who asks them on out on a date than a man wearing clothes of any other color. Believe it or…
Corporate logos can be a major factor in a company’s success. A logo is a visual representation of a brand, but if done well a logo can be much, much more. A great logo manages to convey a lot about the…
What’s your favorite color? If you want to be on the winning side of this question, you choose blue. Blue is, by far, America’s’ favorite color, according to at least two surveys. A survey of 1,974 people by University of…
