Getting past your initial block is the hardest part of any creative project. All it takes is a few surges of inspiration for good ideas to start flowing. If you’re stuck coming up with the right logo design, take a…
Just like the rest of the world, the real estate industry is going digital. From website views to social media engagement, building a consistent visual brand identity is more important than ever. One important element of this identity is your…
Whether you love festivities or not, getting in the holiday spirit is a necessity. The winter holidays alone make up as much as 30 percent of annual sales for retail businesses. And on average, holiday sales have increased every 2.5…
Considering the short shelf life of most fads, it may seem pointless to care about them. Logo design trends tell you what’s already happening in the industry, and your goal is to stand out. An effective logo is memorable and…
Color trends start in fashion and design circles and spread to other industries. One moment, we love warm palettes and harvest colors. The next moment, it’s bright neons and cool grays. But preferences change over time as people embrace different…
Brown? As the color of your logo? While some perceive brown to be drab or boring, it can be a surprisingly strong color choice in logo design, conveying quality, strength, reliability, and honesty. But before we get too deep into…
This is the seventh article in our series of articles on logo color. To read the previous articles in this series, please see the list below. No color is more associated with one gender than pink. You’re probably not surprised…
Business logos are the foundation of a company’s visual identity and are often the first impression people have of a brand. Good or bad, consumers can make quick judgments about an organization based on their reaction to a logo and…
Church branding may seem like the least important part of spreading the gospel. In reality, building an identity allows your message to reach more people. Unlike a business, a church isn’t primarily selling a product. People choose a congregation for…
Why are stories so powerful? Stories tap into human feelings that everyone can relate to. Hope. Love. Fear. Excitement. Triumph. Failure. The emotions behind a story are accessible even when the characters and setting are unfamiliar. Telling business stories is…
