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Real Estate Logos: How to Create a Professional Design

A logo’s purpose is to stand out, tell your story, influence perceptions and build trust with your audience. It’s a big job! If you’re just starting to think about a real estate logo design, it might seem overwhelming. How can such a small thing do so much? You might be surprised. A strong & recognizable logo can convey a LOT!

Your logo is the centerpiece of your brand, so there should be a real strategy behind its design. Whether you’ll be putting design ideas together on your own or working with a designer, you’ll need to have a solid understanding of your brand and what makes it special.

Now that we’ve built up the importance of your logo, understand that the process should also be FUN. So, don’t stress! You are undoubtedly passionate about your business, let’s get busy harnessing that passion into a unique and memorable logo that will set your real estate brand apart from the competition!

Your real estate brand

To ensure you develop a meaningful logo, you need to dig down and really get cozy with your brand. If you haven’t already defined who you are as a brand, let’s do it together. We’ll break it down into three key categories that will build the foundation of a powerful real estate logo!

  1. Your brand personality. Think about your brand as an individual with characteristics. How do you want your real estate business to be perceived? What values or emotions do you want your audience to associate with you? Are you trustworthy, extremely smart, tech-savvy, well-connected? Fun, formal, exclusive? If you have an established mission and company values, this is a great start.
  2. What makes you unique. Your uniqueness as a brand goes beyond just personality traits. What is different about YOUR real estate business? Do you have specific areas of expertise or specializations? What is your real estate focus? Do you specialize in luxury homes or starter homes? Is your focus in a certain geographic area? Maybe excellent service is what sets you apart?
  3. Your audience. Once you’ve established key personality characteristics and specializations, it will be easier to get a better sense of who your audience is. Identify a target age range, income, family type, etc. What are their goals and what makes YOUR real estate company the right choice for them?

What to include in your real estate logo design

You completed the necessary strategy work on your brand, now it’s your responsibility to incorporate those unique characteristics into your design. If you’re not having fun yet, you should be! It’s time to get creative!

The name of your company.

It’s true that many well-known brands have logos that are a simple icon or image. If you want to build awareness and name recognition, it’s important to tell people who you are.

If you are still in the development stage of naming your business, keep one thing in mind. It’s important that your name communicate what you do, but don’t make it overly complicated. If your niche is very specific right now but someday you might want to expand your services, an overly descriptive name can be limiting.

Design elements that reflect your unique personality.

Understanding the essence of your brand will be an enormous help when it comes to selecting fonts, images, and color. Every element should be chosen because it is relevant to who you are. Be prepared for a lot of revisions, because perfection takes time! But if you are committed to carefully considering how each design element aligns with your brand traits, you will ultimately have a logo that communicates your unique story to your intended audience.

Design with your audience in mind.

Your logo should not only reflect the industry you’re in & your brand personality, but who you’re trying to appeal to. Keep your ideal customer in mind when selecting design elements.


Looking for inspiration? Another important piece of your logo design process that we haven’t mentioned yet is competitor research. Researching competitor logos is more than just a fantastic way to spark creativity – it can help you get a feel for what works and what doesn’t. It’s also a handy way to assess what’s been overdone and what to avoid!

Here are 4 logo design trends that are worth checking out!


Simple never goes out of style and the simplest ideas are often the best ideas. Notable benefits of simplistic logos are that they are very scalable and easy to identify at any size across a variety of platforms. Depending on the font choice & use of images, simple logos can be traditional or more modern.


Hand-drawn art or lettering

Logos using this approach lend themselves to a more stylish & personable brand.


Line art

Still simplistic, line art logos feel a bit more contemporary & informal.


Incorporating local elements or icons

Symbols, icons, or art are a terrific way to establish what industry you are in, but generic rooftops or houses are somewhat overused in the real estate arena and unless they are custom created or modified, they don’t always portray authenticity. An alternative is leveraging nature or images that are relevant to the geographic area your business serves or the name of your business.



Your logo is often the first (and sometimes only) impression a consumer has of your brand. It should differentiate you from the competition and visually convey just how amazing your real estate company is. If you take our advice and make sure your logo is unique, tells the story of your brand and manage to keep it simple and versatile, you’re well on your way to strong brand recognition! Once you’ve landed on the perfect logo, be sure to use it everywhere consistently! When you present a professional, clear and consistent brand, you build credibility in the marketplace and create clarity for your audience.

For additional real estate logo inspiration, check out some of our logo designs. Choose from thousands of different layouts.

Amber Ooley
Amber Ooley
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