Eco-friendly businesses and nonprofits have big aspirations, and it can be challenging to get their mission across in a logo. A great design has to personify the goals and commitment of the business while making it clear nature is the…
What do you plan to do next once you make a business logo? By itself, a logo is just an image with no purpose or value. You need a logo to build a familiar brand, but it takes a strong…
Change for change’s sake isn’t the wisest choice in logo design. In recent years, brands such as Gap and Kraft Foods discovered that messing with an iconic logo can drive away customers and lead to a branding crisis. And when…
Once you have a great idea for a hair salon, you don’t want a bad logo design to pull down your brand. Salons are hubs for self-expression and trend-setting. At the same time, clients are putting their hard-won trust in…
Trends aren’t always predictable. Designs that seem fresh and interesting can quickly lose context in a changing market. Not to mention, early reactions can be completely wrong. Look at how the design community panned Instagram’s 2016 logo redesign, only to…
Adding color to a logo can drastically change the tone and balance of the design. Would you take American Express seriously as a financial institution if it had a pink and yellow logo? Color choices seem simple on the surface,…
Creating a consistent look for your brand is one of the most important reasons to design a logo. Yet, consistency isn’t something that happens automatically once you create a logo. Graphic images have complex properties that depend on the right…
Making your mark in any creative field is a challenge when you’re surrounded by gifted minds with original ideas. Low startup costs and few barriers to entry have made photography an exceptionally competitive career. The Bureau of Labor Statistics expects…
Does this sound familiar? You started your own business, and it’s been growing steadily. When you began, you put the emphasis on where it needed to go: delivering your service in the best way you can. Branding was hardly on…
Once again, March Madness is back and whipping fans into a competition frenzy. New Final Four merchandise is appearing on store shelves. Basketball fans are intensely debating bracket picks in office pools. Businesses everywhere are looking for ways to latch…
