With an estimated 3 billion people using the Internet these days, it’s no secret that we are living in an online world. As such, businesses are suddenly moving their marketing and branding tactics online to capture this massive audience. If you’re looking…
In life, imitation may well indeed be the sincerest form of flattery. In logo design, however, it’s called copyright infringement and that’s a big no-no. Now, that’s not to say that you can’t “borrow” ideas from other brands. That is…
Sports are an essential aspect of millions of people’s lives. There are those who follow professional sports teams, those who participate in a local sports club, or both. One of the easiest ways for sports teams to gain attention and…
The color of your logo is one of the most crucial design aspects when it comes to branding your business. Unfortunately, many companies fall short of their branding goals in part because they have chosen the wrong color or colors…
To the untrained eye, many logo designs may appear the same. They have a shape, a specific color, and a unique font. However, to a logo design professional, there are hundreds of different logo styles. One such logo style that…
A logo redesign can be a challenging endeavor for any business, but for those Fortune 500 companies and big-name brands, rebranding is a delicate procedure. There’s a lot at stake when a corporation decides to choose a new business logo:…
Cornerstone, cor-ner-stone, noun. The first stone set in the construction of a masonry foundation. A stone from which all other stones will be set in reference to this stone, thus determining the position of the entire structure. In the marketing world, a logo…
Humans and animals have always had a close relationship. We have feared, loved, and respected animals throughout history. Each animal holds a different significance for different people, cultures, and countries. Many animals represent the qualities, virtues, and vices of human…
This week is a showdown of the most popular Superhero logo designs. We wanted to find out which actually packs the most punch. Of course, we’d love to hear your comments! With Marvel and DC battling for screen dominance, superheroes…
Your business name and logo are among the most recognized elements of your brand. No doubt, you want them to be memorable and show others what makes your business special. Start with a standout business name, and it’s much easier…
