Even if you aren’t familiar with his name, you are no doubt familiar with his company. His purple and orange trucks and planes are seemingly everywhere. And the quirky commercials from the 1980s featuring fast-talking Joe Moschitta made his company’s…
I’ve been thinking a bit about positioning for a project that I’ve been working on. Doing some research I came across a couple of videos featuring Jack Trout, one of the co-authors of Positioning: The Battle for Your Mind. In…
Elon Musk may be the most accomplished entrepreneur of his generation (some would argue of any generation). He created and sold a video game at the age of 12. At 24, he dropped out of Stanford to start Zip2, a…
Like so many other successful entrepreneurs, Evan Williams dropped out of college to pursue a career in the world of technology, working for companies like O’Reilly Media, HP, and Intel. In 1999, he co-founded his first small business—Pyra Labs—to make…
The headline in The Wall Street Journal doesn’t exactly give a reader confidence: Economic Woes Abroad Bode Ill for the U.S. (link may require subscription). Major economies abroad are languishing. The Euro Zone recession is stretching out longer. China faces fears…
Kevin Plank, like so many successful entrepreneurs, saw a problem and began tinkering with ideas that would solve it. He hated how the cotton t-shirts he wore under his pads as a football player at the University of Maryland would…
Last week’s post about how science proves a logo design can make a difference for your business got us thinking… What do scientists know about which logo design styles are best? Turns out there is a study that looked at…
“Do I really need a logo for my small business? I’m just getting started.” That’s a question we get a lot. And while getting a logo design may not be the first thing you do when starting up, you should…
If you haven’t heard of Tim Ferriss, it’s not for a lack of his trying. Ferriss is a successful entrepreneur who has shared his strategies for success on his blog, and in several best sellers, including The Four Hour Work…
Over the past two weeks, we’ve profiled two entrepreneurs who have been very outspoken about the role of companies in giving back to the communities where they operate. John Mackey calls it “conscious capitalism”. Marc Benioff calls it “compassionate capitalism”…
