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Home » Advice » Jack Trout on Positioning for Small Business

Jack Trout on Positioning for Small Business

I’ve been thinking a bit about positioning for a project that I’ve been working on. Doing some research I came across a couple of videos featuring Jack Trout, one of the co-authors of Positioning: The Battle for Your Mind.

In the first, Mr. Trout discusses positioning for the small competitor (note: we disagree with his assertion that it takes money to take on the competition):

Jack Trout Q&A: Positioning for the Small Guy

In this clip, Mr. Trout discusses the waste of time changing logo designs and tag lines and talks about how Coke should have stuck with what worked.

Jack Trout Q&A: Cola Wars

Agree or disagree, it’s something to think about as you move your small business forward.

Amber Ooley
Amber Ooley
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