This week’s spotlight is on a small business called “The Mortgage Institute”, also known as “L’Institut Hypothécaire” in French. President and CEO, Anthony Melatti, started his company in 2011, after identifying an unmet need in training and preparing mortgage brokers…
Every day we meet customers who use the Logomaker tool to create outstanding logos to help them market their businesses. Here’s a customer we met just this week. In 1995, Brian bought into a franchise selling onsite furniture repair and…
We ran across a short article a week or so ago called “7 Signs You’re Not Entrepreneur Material.” If you’re thinking of starting a business, stop what you’re doing and read it. A lot of people have a glamorous idea…
As the founder of Southwest Airlines, Herb Kelleher did something no other person in the airline industry could do—grew an airline from nothing to more than 3500 flights a day, and turning a profit every single year since 1972. He’s…
Milton Glaser is a well-known graphic designer best known for creating the I ♥ New York logo, the DC Comics bullet logo, and an iconic Bob Dylan poster. He was a co-founder of New York magazine, the founder of Push…
There are a lot of mistakes that entrepreneurs are bound to make as they start and grow their businesses. You might spend money on advertising that doesn’t work. (Hate to admit it, but we’ve done that. More than once.) Or…
Anita Roddick wasn’t just a visionary entrepreneur, she was a Dame Commander of the Order of the British Empire, an activist, and a story-teller. Every one of her products had a story about its natural ingredients, recycled materials, and high-quality…
Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo,…
UPDATE: Since writing this post, we’ve changed our thinking a bit about the color red and its ability to stimulate appetite. We don’t believe it. Aside from choosing a name for your business, the most important element of your logo…
Each Monday we post a few inspiring quotes from a noted entrepreneur or one-time small business owner. This week we depart from that habit just a bit by sharing a few quotes from noted logo designer Paul Rand, who owned…
