If you plan to run a small business online, you’ll need to know about search engine optimization (SEO). Even if you plan to hire someone to help you optimize your website for Google, Bing, and the other search engines, you’ll…
[Updated April 23, 2019] One of the problems with running a small business is that it is too easy to make design mistakes that make you look small. You may not have a marketing staff or design team or even…
Bill Bernbach was undoubtedly one of the most important thinkers in the history of advertising. His influence on modern advertising is impossible to measure. He was one of the original Mad Men. Bernbach launched his career just as the Great…
Is it possible to start a small business today that competes with an established, successful company—and win? The answer, of course, is yes. Big companies get beaten in the marketplace all the time. Want proof? Of the top 100 companies…
We’re pretty big fans of Inc Magazine. We like the profiles of successful entrepreneurs, the case studies that often tackle the challenges of struggling small businesses, and ideas and advice for those who are thinking of starting or already running…
Update: In the two years since we first posted this list of podcast recommendations, we’ve added a few more to our playlist. And while the podcasts below are still good, you can check out what we’re listening to now (our more…
With each new January, millions of people resolve to make changes in their lives. Lose weight. Stop smoking. Save money. You, no doubt, are familiar with the drill. And if you’re like most people, you’ve at least thought about a…
No doubt you’ve landed on a few web pages that hurt your eyes and make you wonder, “What in the world are they thinking?” Many of these bad web designs are sites for small businesses trying to attract your attention.…
Steve Case is well known as the man who grew America Online from an online services company, linking gamers using Commodore 64 computers into one of the foremost Internet media companies in the world, culminating with its acquisition of TimeWarner. The…
We’ve written before about how to add your logo to the signature in both Gmail and Apple Mail. Today we tackle adding your logo to the biggest email program of all—Microsoft Outlook. It’s easy to do and helps keep your…
