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Category Archive for Advice

Five Questions to Ask About Your Company Logo

[Updated February 2019] Designing a logo for your business is a big deal; the image is what will be conveyed across multiple marketing channels and will be seen by hundreds, thousands, or even millions of people. It’s no small feat to design the best logo. While you may think you’ve made the best design possible,

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Do You Really Need A Business Plan?

[Updated February 2019] You’ve got a great idea for a business and you’re ready to get started. There’s just one question standing in your way: Do you need a business plan? The answer is: It depends. Below are a few questions to ask yourself that will help you determine whether or not you need to

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What It Takes To Start a Business

We were going to do a post today on whether you need a business plan, but then we came across this great story by Tom Fishburne, who calls himself a “marketoonist.” Although Tom’s story is about how he came to be a cartoonist, it’s also about entrepreneurship and what it takes to start a new

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More Free Business Forms

As a small business owner, you’re always on the look-out for products and services that make your life easier—and your business more effective. So are we, after all, we basically run a small business too (even though we’re a tiny part of a much larger operation). We’ve posted about the variety of free business forms

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20 Questions to Ask About Your Brand

Jamie Turner, Chief Content Officer at the 60 Second Marketer recently suggested 20 questions to ask when trying to differentiate your brand from your competition. We think they are a pretty good place to start when you are ready to think about your brand position (a good thing to do before you start your logo

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Free SEO Guide From Google

A few years ago, Google put together a little guide to help small business owners optimize their websites for their search engine. Last year they updated the guide with additional content. If you’re new to SEO or have a website that doesn’t appear on the first couple pages of search results for your keywords, then

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How Much Is Your Logo Worth?

UPDATE: SINCE THIS ARTICLE WAS ORIGINALLY POSTED, WE’VE WRITTEN A LITTLE MORE ABOUT WHAT YOUR LOGO IS WORTH. CLICK HERE TO READ IT. Yesterday, Inc Magazine published a short article by author John Warrillow about the value of a logo that is worth reading. Check it out here. The net take away? It’s not what

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