In the history of logo design there are lots of notable successes. And a few logo disasters. And while most of the logos-gone-bad belong to small businesses, plenty of big businesses have spent millions on logo designs and re-branding programs…
The first book I ever read on creativity was Serious Creativity by Edward de Bono. At first I disagreed with his idea that you can take a systematic approach to something so nebulous and mystical as creativity. Structure is limiting…
Your logo design is the face of your brand. More than that, your logo is the face of your business. It’s often the first thing a customer sees on your business card, your website, or your store sign. It’s the…
This week we take a break from our regular advice on logo design, and focus instead on a huge issue for small businesses—how to bootstrap your business. Now before you read our advice, let us point you to a great…
[Updated February 2019] In the world of small business, what customers think about your brand and whether they remember it (or not) is a big deal. As a small-business owner, you have the difficult task of communicating exactly what your…
Thanks to our do-it-yourself logo design tool, it’s pretty darn easy to create a new logo for your business. Not only is it easy, it’s fast and very reasonably priced. But lots of so-called experts would say designing your own…
[Updated February 2019] Designing a logo for your business is a big deal; the image is what will be conveyed across multiple marketing channels and will be seen by hundreds, thousands, or even millions of people. It’s no small feat…
[Updated February 2019] You’ve got a great idea for a business and you’re ready to get started. There’s just one question standing in your way: Do you need a business plan? The answer is: It depends. Below are a few…
We were going to do a post today on whether you need a business plan, but then we came across this great story by Tom Fishburne, who calls himself a “marketoonist.” Although Tom’s story is about how he came to…
[Updated February 2019] Starting a new business is exciting, but it can be a bit intimidating too. But once you make the decision to hang out your shingle, there are a few things you need to do right away. 1.…
