No doubt you’ve heard of Mark Cuban, one of the most successful entrepreneurs to emerge from the tech boom of the 1990s. Love him or hate him, it’s hard not to admire his business success. Mr. Cuban started his first…
How time flies. It’s been another week, which means another look back over the past seven days at all the things that have happened in the world of logo design. Here’s a round up of the things we thought were…
A big part of what makes a great entrepreneur is vision—being able to see what others can’t, especially when it comes to your product or service. Vision was the difference between the McDonald brothers and Ray Kroc. By 1954, Richard…
This week’s spotlight is on a small business called “The Mortgage Institute”, also known as “L’Institut Hypothécaire” in French. President and CEO, Anthony Melatti, started his company in 2011, after identifying an unmet need in training and preparing mortgage brokers…
Every day we meet customers who use the Logomaker tool to create outstanding logos to help them market their businesses. Here’s a customer we met just this week. In 1995, Brian bought into a franchise selling onsite furniture repair and…
As the founder of Southwest Airlines, Herb Kelleher did something no other person in the airline industry could do—grew an airline from nothing to more than 3500 flights a day, and turning a profit every single year since 1972. He’s…
Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo,…
UPDATE: Since writing this post, we’ve changed our thinking a bit about the color red and its ability to stimulate appetite. We don’t believe it. Aside from choosing a name for your business, the most important element of your logo…
Each Monday we post a few inspiring quotes from a noted entrepreneur or one-time small business owner. This week we depart from that habit just a bit by sharing a few quotes from noted logo designer Paul Rand, who owned…
It’s tough to pick the hardest part of starting a business. Is it fund-raising? Is it attracting customers? Is it coming up with a great business idea? None of the above. The biggest challenge for small business owners is getting…
