We’ve written on this topic before, right around tax time. But a few recent news articles have gotten us thinking about taxes and how they negatively impact small business. Startups already face a huge hurdles just trying to get up…
People like to call him the original Mad Man. George Lois worked for Doyle Cane Bernbach for a year before founding his own agency, Papert Koenig Lois. PKL was not only known as one of the first creative advertising agencies,…
[Updated February 2019] Aside from the decision to start your own small business, choosing a name for your startup may be the most important thing you do. A good name can be worth millions of dollars, while a bad name…
You’ve probably heard the statistic that the average human attention span is about 8 seconds long. And that a goldfish’s attention span is 9. But it’s not true. Think about it: the last time you were watching Breaking Bad, or…
Are you ready to leave that “safe” cushy job at BigCorporation, Inc. and do your own thing? If you answered “yes,” then good for you. Before you jump and form your own small business, however, here are a few things…
We’ve written before about how you can create a great logo design. So if you’re interested in the how-to, click that link. But what exactly makes a logo great? What is it about your favorite logos (or the logos you see…
Let’s say you’re a small business owner and want to learn more about leadership. Where do you go? A lot of people would start with a quick search of Amazon’s leadership books. Or the business section of your local bookstore.…
I’ve been thinking a bit about positioning for a project that I’ve been working on. Doing some research I came across a couple of videos featuring Jack Trout, one of the co-authors of Positioning: The Battle for Your Mind. In…
The headline in The Wall Street Journal doesn’t exactly give a reader confidence: Economic Woes Abroad Bode Ill for the U.S. (link may require subscription). Major economies abroad are languishing. The Euro Zone recession is stretching out longer. China faces fears…
Last week’s post about how science proves a logo design can make a difference for your business got us thinking… What do scientists know about which logo design styles are best? Turns out there is a study that looked at…
