This week’s spotlight is on a small business called “The Mortgage Institute”, also known as “L’Institut Hypothécaire” in French. President and CEO, Anthony Melatti, started his company in 2011, after identifying an unmet need in training and preparing mortgage brokers…
Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo,…
UPDATE: Since writing this post, we’ve changed our thinking a bit about the color red and its ability to stimulate appetite. We don’t believe it. Aside from choosing a name for your business, the most important element of your logo…
You’ve probably heard someone say, “There’s never been a better time to start a business than now.” Whether or not it’s true today, as we slowly inch our way out of the recession, there are a lot of budding entrepreneurs…
When it comes to the basics of logo design, there’s a lot to think about. But it all starts with the kind of logo you need or want. To help you think about which type of logo is best for…
A couple of weeks ago, we told you about The Gap logo fiasco. Or rather, we probably reminded you of it, as it was all over the news and pretty hard to miss when it happened. But The Gap isn’t…
[Updated February 2019] In the world of small business, what customers think about your brand and whether they remember it (or not) is a big deal. As a small-business owner, you have the difficult task of communicating exactly what your…
Thanks to our do-it-yourself logo design tool, it’s pretty darn easy to create a new logo for your business. Not only is it easy, it’s fast and very reasonably priced. But lots of so-called experts would say designing your own…
Perhaps the biggest difference between starting your own business and working for a big company is the number of people in your office. If you’re just getting started, you may be all alone. There’s no one standing around the water…
A few years ago, Google put together a little guide to help small business owners optimize their websites for their search engine. Last year they updated the guide with additional content. If you’re new to SEO or have a website…
