As a startup, you know that your reputation and the buzz surrounding your company are two of the biggest ways to be recognized in the crazy-competitive world of entrepreneurship. One hit to your branding strategy, or bad word from a…
Did you know that the Chinese art of feng shui has been around for thousands of years? Or, that this ancient Chinese philosophy can help you harness the energy of your natural environment using basic principles of design? Feng shui can even…
When it comes to success in the music industry, some would argue that marketing plays a bigger role than art or talent. Gifted country artists are all around us, but only a tiny fraction of them have the strong brand…
Healthcare is one industry that’s never going away. As long as there are medical mysteries to solve, health-related businesses will need strong branding that inspires trust. Yet, striking the perfect balance of authority, warmth, and goodwill in a medical logo…
You have taken the first steps towards starting your own business. Maybe you’re still in the planning and product creation stages, tinkering with supplies and materials in your home. Perhaps you have been providing a service for a while and…
In the last week or so, we’ve seen a new logo-oriented infographic making the rounds (part of which is shown below—we’re not linking to it because these falsehoods don’t deserve to be shared). This one purports to compare do-it-yourself logo…
Today we want to share a few thoughts about choosing a business type for your startup. It’s something you should do before you start spending money on your idea. And you’ll need to show your legal papers to the bank when…
Over the past couple of weeks we’ve been sharing our thoughts on starting a business, why you might want to do it, what experience you need, and the most important thing you need to do. But none of that means…
Transparency is one of those buzz words that seems to get everyone excited these days. CEOs love to talk about it. Presidential candidates promise “open” and “ethical” administrations. Wall Street traders punish companies that don’t provide it. So it has…
We’ve written on this topic before, right around tax time. But a few recent news articles have gotten us thinking about taxes and how they negatively impact small business. Startups already face a huge hurdles just trying to get up…
