You have taken the first steps towards starting your own business. Maybe you’re still in the planning and product creation stages, tinkering with supplies and materials in your home. Perhaps you have been providing a service for a while and…
In the last week or so, we’ve seen a new logo-oriented infographic making the rounds (part of which is shown below—we’re not linking to it because these falsehoods don’t deserve to be shared). This one purports to compare do-it-yourself logo…
If you’re visiting from our guest post as the Escape School, welcome. While you’re here, be sure to subscribe to our newsletter (up there on the right side of this page). A couple other things you might want to check…
Today we want to share a few thoughts about choosing a business type for your startup. It’s something you should do before you start spending money on your idea. And you’ll need to show your legal papers to the bank when…
Over the past couple of weeks we’ve been sharing our thoughts on starting a business, why you might want to do it, what experience you need, and the most important thing you need to do. But none of that means…
For the past 10 years or so, it has been common to hear experts (marketers and brand managers) talk about how brands need to create relationships with customers. That’s why there are so many brands on Facebook and Twitter—just waiting…
This is going to sound like we’re picking a fight. We’re not. First, let me say, we love designers. We’ve worked with hundreds of them. They are some of the most talented people in the world. They make work fun…
When a new business sets out to design a logo, there will be a multitude of factors to consider. Color, layout, font, and style are just of the few choices that a new CEO will need to make when using…
This past week, we came across an article written by a graphic designer who asked, “Does your logo convert?” The idea is that a well-designed logo, designed by her company, will convert non-customers into regular buyers. She’s not alone in this…
Forgive us for this rare, non-logo design or startup related post, but this news is worth sharing… Roughly 18 months ago, we joined with our logo customers to raise $10,000 to help build a well for a village in Ethiopia. Now, a…
