[Updated February 2019] Aside from the decision to start your own small business, choosing a name for your startup may be the most important thing you do. A good name can be worth millions of dollars, while a bad name…
Are you ready to leave that “safe” cushy job at BigCorporation, Inc. and do your own thing? If you answered “yes,” then good for you. Before you jump and form your own small business, however, here are a few things…
Let’s say you’re a small business owner and want to learn more about leadership. Where do you go? A lot of people would start with a quick search of Amazon’s leadership books. Or the business section of your local bookstore.…
The headline in The Wall Street Journal doesn’t exactly give a reader confidence: Economic Woes Abroad Bode Ill for the U.S. (link may require subscription). Major economies abroad are languishing. The Euro Zone recession is stretching out longer. China faces fears…
Last week’s post about how science proves a logo design can make a difference for your business got us thinking… What do scientists know about which logo design styles are best? Turns out there is a study that looked at…
This week’s spotlight is on a small business called “The Mortgage Institute”, also known as “L’Institut Hypothécaire” in French. President and CEO, Anthony Melatti, started his company in 2011, after identifying an unmet need in training and preparing mortgage brokers…
You’ve probably heard someone say, “There’s never been a better time to start a business than now.” Whether or not it’s true today, as we slowly inch our way out of the recession, there are a lot of budding entrepreneurs…
When it comes to the basics of logo design, there’s a lot to think about. But it all starts with the kind of logo you need or want. To help you think about which type of logo is best for…
A couple of weeks ago, we told you about The Gap logo fiasco. Or rather, we probably reminded you of it, as it was all over the news and pretty hard to miss when it happened. But The Gap isn’t…
[Updated February 2019] In the world of small business, what customers think about your brand and whether they remember it (or not) is a big deal. As a small-business owner, you have the difficult task of communicating exactly what your…
