When you’re ready to create a logo for your business, don’t be in a hurry to start designing. A great logo design will strengthen your brand and be part of your business for years. But if you dive into the…
You’re presenting at a trade show! You get to show off your products to a completely new market segment, including customers who have never encountered your brand before. It’s time to get creative and grab the attention of those trade…
Whether you’re an established entrepreneur or just starting out, as a small business owner, you probably “wear many hats.” You have to provide your service or product and promote and market your business. That’s easier said than done. You just…
It’s the beginning of a new year, and there are a few things that you need to think about within the first few weeks. Most small business owners have a huge list of tasks that need to be done, but…
Starting your own business isn’t exactly cheap. So it’s nice to find a few resources that will help you start and grow your new venture that won’t cost you a penny. Check out these awesome resources that will help you…
Ask a small business owner why they started their own business and you’re likely to hear back something like, “I wanted to call the shots, to be more independent, and to have more control over my time, or to work…
You don’t have to look far in the world of marketing advice before you’ll see someone offering this advice: Focus on benefits, not features. It’s probably the most common advice given to and by marketing experts to small business marketers.…
[Updated February 2019] Aside from the decision to start your own small business, choosing a name for your startup may be the most important thing you do. A good name can be worth millions of dollars, while a bad name…
It used to be that starting a business was so difficult, that only the bravest of souls would think of doing it. And it was so expensive, that you needed a nest egg or rich uncle to get started. But…
“There’s zero correlation between being the best talker and having the best ideas.” America is an extroverted society. The loudest talkers, the slickest presenters, the most confident speakers get the most attention. They are often our movie stars, our news…
