With an estimated 3 billion people using the Internet these days, it’s no secret that we are living in an online world. As such, businesses are suddenly moving their marketing and branding tactics online to capture this massive audience. If you’re looking…
Using Facebook for business isn’t that different from interacting with customers in person. You have to build rapport, listen to feedback, and find ways to keep people invested in your brand. Adding visuals to your Facebook business page is the…
You’re presenting at a trade show! You get to show off your products to a completely new market segment, including customers who have never encountered your brand before. It’s time to get creative and grab the attention of those trade…
Whether you’re an established entrepreneur or just starting out, as a small business owner, you probably “wear many hats.” You have to provide your service or product and promote and market your business. That’s easier said than done. You just…
It’s the beginning of a new year, and there are a few things that you need to think about within the first few weeks. Most small business owners have a huge list of tasks that need to be done, but…
You know him as the creator of the Rich Dad brand based on his Rich Dad Poor Dad book series. Robert Kiyosaki is also an entrepreneur, an investor, financial commentator and radio personality. Originally from Hilo, Hawaii, Kiyosaki graduated from…
Have you ever picked up a business book looking for ideas, or inspiration, or even guidance? Books like Pour Your Heart Into It by Howard Shultz or Creativity, Inc. by Ed Catmull—both fantastic books by the way—are all about the smart decisions that helped…
We know the Bertie Charles Forbes (1880 – 1954) legacy simply by the name of the magazine he founded. The financial writer got his start in his home country of Scotland where he launched his career as a journalist after…
Drew Houston (pronounced like the NYC street, not the town in Texas) is the man we can thank for bringing us the cloud-based file-sharing service, Dropbox. This year his company brought in the funding that put it in the 10-figure…
Uber is the smartphone app that allows users to summon an Uber-registered vehicle to the curb nearest you. Travis Kalanick is the brilliant UCLA-grad who has kept his startup, Uber, rolling in dozens of cities despite lawsuits and cease-and-desist letters…
