Are you creating a logo for your brand? Sticking to a text only logo is a sensible option.
Apart from its simplicity, the “logotype,” as others call it, offers a clear and concise message. The text simply tells that public who you are and it is you they are looking at.
Some of the world’s most iconic brands use the logotype. It means sticking to letters and doing away with marks, symbols, and graphic elements also work.
Just make sure you conceptualize and present those letters the right way.
Continue reading below and know the things you need to avoid when creating a logo text for your brand.
The Text Only Logo: What to Avoid
Though creating a logo text may sound simple, there are common mistakes that you need to avoid. Make sure you don’t commit any of these along the way:
1. Skipping Preliminary Work
Like in any other project, you need to go through some preliminary work. Start by doing initial sketches on paper. You may also use a vector program is you wish.
You should base your sketches on brainstorming sessions. Take your time and don’t rush your drawings. Come up with at least 20 to 30 sketches before finalizing.
If you hire a good graphic designer, expect him to take his time during this phase.
2. Using the Wrong Font
The font that you use will embody the essence of your logo. If you use the wrong font type, you can expect the final product to yield poor results.
First, you need to make sure that your font is legible. Make sure that people can read your logo from a distance. Even if they are inside a moving vehicle, they should clearly read your logo that is on the billboard.
Go for fonts that are easy on the eyes. Since you are only using letters, make sure that you present them using a humanistic logo font. This means the font should use less sharp edges and more curves.
You also consider the number of fonts you use. Stick to a maximum of two font types. When people see too many typefaces, confusion may set in.
They may not recognize your logo as easy as they should.
So limit your number of fonts and focus on legibility.
3. Letting Trends Dictate
It is tempting to follow the latest trends even when it comes to creating logos. What you need to realize is that trends come and go. What you need to focus on is creating a logo that will stand the test of time.
Instead of joining the bandwagon, veer away from the latest design trends. Focus on creating a unique design.
Avoid the trap by updating yourself on the latest design trends. This way, you will know exactly what to avoid.
4. Designing for Yourself
You offer your products and services to cater to a specific target market. Thus, you need to design a logo for your market and not for yourself.
When coming up with a font, ask yourself if your choice reflects what your business is all about. If your business involves something serious like an antique store or a law firm, pick something that is not boisterous and gaudy.
If your brand caters to young and outgoing people, come up with something exciting and vibrant. Always keep your target market in mind when finalizing a font.
5. Color Dependency
Relying too much on colors may lead your text logo’s downfall. As much as colors give life to text, relying too much on them is a bad thing.
Start working with black and white. Don’t worry about picking the right color until you reach the final stages of your design process.
Once you reach the tail end of the process, try out different colors. But make sure you test them on your font one color at a time.
The colors should match the message you aim to tell your target market. They should complement your font.
6. Ignoring Scalability
To ensure everybody gets to see your logo, do not ignore the value of scalability. Scalability means that people still get to read your logo clearly even if you print it on something as small as a business card.
Moreover, consumers of today depend heavily on their mobile devices for their transactions. Thus, you need to make sure that your logotype comes clear on smartphones and tablets.
To make your logo scalable, stay clear of ornate fonts. The same thing goes for fonts that are too stylized for their own good.
Simplicity is the key to scalability.
7. Copying Ideas
Another common mistake you need to avoid is copying ideas from other brands. Your goal is to represent your business. And you want your business to stand out from the competition.
If you use the same design ideas as your competitors, you will have a hard time becoming authentic. You do not want to look similar to your competitors.
Instead of copying other brand’s designs, use them only for inspiration.
Use them only for inspiration
8. Wrong Placement on Your Website
After finalizing your logo, you need to use it on your company website. But don’t simply put it anywhere you want.
Wrong logo placement on your website can hurt your customers’ browsing experience. According to studies, if you place your logo right at the center of your website makes it harder for visitors to navigate.
Hence, you need to place your logo on the top-left corner of your page. This is because people tend to look at this part of the screen whenever they search for the homepage button.
After completing your text only logo, you need to proceed to the next important step: securing a trademark.
Let’s Create Your Logo, Today!
Building a brand involves other important aspects beyond your text only logo. With so many things on your plate, you may not have enough time to focus on your logo.
We can help create your logo and save you more time that you can use to focus on other important matters. Get in touch with us today.
Tell us what you need and let’s work on your logo!