Category Logos

The Power of a Good Logo Design

https://www.logomaker.com/wp-content/uploads/2011/08/iStock-497388712.jpg

Can a good logo make your customers buy your product? Or buy more of it? Last year, the Journal of Consumer Research published an interesting study. The researchers set out to measure whether or not a logo could influence the…

The History of the $35 Nike Logo

Nike Swish Icon Logo Design

This week marks the 40th anniversary of the creation of the Nike logo. You’ve probably heard the story before. Earlier this week NPR host Michelle Norris did a short story on how it all happened. It’s worth a listen. (Click…

How Much Is Your Logo Worth?

Author John Warrillow

UPDATE: SINCE THIS ARTICLE WAS ORIGINALLY POSTED, WE’VE WRITTEN A LITTLE MORE ABOUT WHAT YOUR LOGO IS WORTH. CLICK HERE TO READ IT. Yesterday, Inc Magazine published a short article by author John Warrillow about the value of a logo…