We’ve written before about the science behind logo design and how your logo may be able to change the behavior of your customers (check out those blog posts by clicking here or this secondary article here). And while those studies…
It seems to be a rare thing these days to find a company that sticks with its logo for more than a few years. And for organizations like sports teams, which are constantly trying to stay fresh and relevant to…
As a follow up to last week’s post on what a logo should cost… So if you hire a designer and pay $2000 for a logo, your logo design is worth $2000, right? And if you create a logo for…
Last week we posed the first seven of fifteen questions you should ask about your logo design, whether you already have a logo, or are considering a new logo design. These questions will help you make sure that what you…
Whether you already have a logo, or are considering a new logo design, you’ll want to make sure that what you end up with is right for your business or product. Perhaps your current logo just doesn’t seem to fit…
Love her or hate her, there’s no arguing with the fact that Lady Gaga knows how to get attention. Lots of it. Her Monster Ball Tour played to more than two and a half million fans and grossed close to…
Every few weeks we come across someone who needs more information about how to legally protect their logo design but isn’t sure what to do. Making matters worse, when they ask what they should do in an online forum, the…
Choosing the right profile photo for your social media accounts isn’t easy: Selfie or no selfie? Should you be the only one in the photo? Should it be candid or a professional headshot? Should you smile or not? The personal…
“Do I really need a logo for my small business? I’m just getting started.” That’s a question we get a lot. And while getting a logo design may not be the first thing you do when starting up, you should…
Although you certainly recognize many of the logos he designed, you may not recognize the name behind the icons. Saul Bass holds a prominent place among the logo designers of his generation, thanks to the logos he created for Bell…
