How Your Brain “Sees” a Logo—Still More Science
When a new business sets out to design a logo, there will be a multitude of factors to consider. Color, layout, font, and style are just of the few choices that a new CEO will need to make when using…
Category Logos
Is a Cheap Logo Design Really Bad for Business? No.
Every few weeks we come across another article written by a graphic designer touting the horrible things that will happen to your business if you buy a cheap logo. They often claim that cheap logos are unoriginal. Or forgettable. Or…
Still More Logo Design Science: Priming
If you’ve been following the last few posts here on the blog, you may be thinking what else is there to say about the science of logo design—or what science says about why logos work the way they do? If…
More Logo Design Science: High- and Low-Level Information
How and why does a logo work? Is there any logo design science that can help us understand exactly what is going on? We’re fascinated with the way a logo can trigger certain responses in the people who see them.…
Does Your Logo Convert? Sell? Tell a Story? Probably Not.
This past week, we came across an article written by a graphic designer who asked, “Does your logo convert?” The idea is that a well-designed logo, designed by her company, will convert non-customers into regular buyers. She’s not alone in this…
The Science of How Your Logo Design Works: Familiarity and Cognitive Ease
We’ve written before about the science behind logo design and how your logo may be able to change the behavior of your customers (check out those blog posts by clicking here or this secondary article here). And while those studies…
Is It Time To Design A New Logo?
It seems to be a rare thing these days to find a company that sticks with its logo for more than a few years. And for organizations like sports teams, which are constantly trying to stay fresh and relevant to…
What Is Your Logo Design Worth?
As a follow up to last week’s post on what a logo should cost… So if you hire a designer and pay $2000 for a logo, your logo design is worth $2000, right? And if you create a logo for…
15 Questions to Ask about Your Logo Design, Part II
Last week we posed the first seven of fifteen questions you should ask about your logo design, whether you already have a logo, or are considering a new logo design. These questions will help you make sure that what you…
15 Questions to Ask about Your Logo Design, Part I
Whether you already have a logo, or are considering a new logo design, you’ll want to make sure that what you end up with is right for your business or product. Perhaps your current logo just doesn’t seem to fit…
