A logo’s purpose is to stand out, tell your story, influence perceptions and build trust with your audience. It’s a big job! If you’re just starting to think about a real estate logo design, it might seem overwhelming. How can…
Women like the color purple so much that they’re more likely to say “yes” to a man wearing purple clothes who asks them on out on a date than a man wearing clothes of any other color. Believe it or…
Corporate logos can be a major factor in a company’s success. A logo is a visual representation of a brand, but if done well a logo can be much, much more. A great logo manages to convey a lot about the…
What’s your favorite color? If you want to be on the winning side of this question, you choose blue. Blue is, by far, America’s’ favorite color, according to at least two surveys. A survey of 1,974 people by University of…
The color of a company’s logo can matter. In fact, your customers might think your logo’s color is very important. The case of Spotify, a company that provides music its customers can listen to on their phones and computers, shows…
Have you ever seen a company logo that makes you cringe? Even if you don’t understand the subtleties of shape and color, you have strong reactions to visual images that offend your sense of balance. For most people, it’s easy…
What does seeing the color yellow spur you to think about? Maybe yellow stimulates you to think about foods such as bananas, butter, corn, egg yolks, macaroni, mustard, and pineapples. Perhaps you associate yellow with the Sun. You might also…
How do you define a fantastic restaurant logo? For the starter course, you go to the best restaurants and see what they have to offer. Of course just because the food is culinary gold doesn’t mean the company’s logo is…
This is part 2 of a series on logo colors. Read the first installment, here: Red Logos: When & Why Your Brand Should Use Them. Does your mood change when you walk from a room with dark paint to light…
You’ve worked in your industry for more than a decade — you’re an industry vet. In the past year, you formulated a business plan for your startup, raised enough money to launch it, and devised a plan to manufacture, sell,…
