For many small business owners, a logo can easily become an afterthought as you focus your time and energy on other elements of your business. After all, you went into business to provide specialized goods or services that you’re passionate…
Colors affect people in different ways. By understanding the science of color, and by applying it to your brand in a creative way, color can actually increase brand recognition by up to 80 percent. This guide will help you understand…
You’ve had your logo since the beginning of your startup or small business. But if you clicked on this post, you might suspect that it needs a refresh. How do you know when it’s time for a new look? Find…
Whether you’re running a small business or preparing to launch a startup, you know that your company’s logo is a vital piece of branding. Your logo is the visual expression of your business’s identity, closely linked to the company name and…
Every day, hundreds of customers try our logo maker software. But too many walk away without the logo design that they need. You may be one of them. We really don’t want that to happen. Here are the reasons most…
Last year, Google announced that they would start supporting schema.org markup language for organization logos. For those of you who aren’t web programmers, that means that you can add a bit of code to your website that tells Google which…
We’ve written extensively about what makes a good logo, whether you should design your own logo, and whether you even need a logo design in the first place. If you’ve missed any of those articles, take a few minutes to…
No doubt you’ve seen one of the dozens of infographics floating around the Internet that shows the meanings of the colors. Green means natural (or money). Black means luxury (or death). And so on. In fact, you’ve almost certainly seen more…
This is going to sound like we’re picking a fight. We’re not. First, let me say, we love designers. We’ve worked with hundreds of them. They are some of the most talented people in the world. They make work fun…
Yesterday we posted a new infographic that walks through some of what neuroscientists have learned by studying how human brains respond when they “see” a logo design. You can see the infographic here. But if you’re not the kind of…
