When it comes to success in the music industry, some would argue that marketing plays a bigger role than art or talent. Gifted country artists are all around us, but only a tiny fraction of them have the strong brand…
Healthcare is one industry that’s never going away. As long as there are medical mysteries to solve, health-related businesses will need strong branding that inspires trust. Yet, striking the perfect balance of authority, warmth, and goodwill in a medical logo…
Wordmark logos often earn a reputation for being too dull. The problem happens when you choose an all-too-common logo font without adding a unique touch to distinguish your brand. The end result is a stale, generic design that looks just…
Creating a unique wordmark logo is tough when there are thousands of new brands popping up every year. While it may seem like all the best logo design ideas are taken, wordmarks offer infinite ways to express creativity. Think of…
Education logos have a tendency to fall into a pattern using common symbols, colors, and even fronts. When you think of a school, what comes to mind? Apples. Children. Chalkboard. Desks, pencils, notebooks, etc. Elementry schools are not the only…
The education community has an abundance of iconic symbols everyone associates with knowledge, learning, and teachers. Apples. Lightbulbs. Pencils. Diplomas. Graduation caps. The list is endless, with each symbol more cliche than the last. And who can count the…
Eco-friendly businesses and nonprofits have big aspirations, and it can be challenging to get their mission across in a logo. A great design has to personify the goals and commitment of the business while making it clear nature is the…
Once you have a great idea for a hair salon, you don’t want a bad logo design to pull down your brand. Salons are hubs for self-expression and trend-setting. At the same time, clients are putting their hard-won trust in…
Trends aren’t always predictable. Designs that seem fresh and interesting can quickly lose context in a changing market. Not to mention, early reactions can be completely wrong. Look at how the design community panned Instagram’s 2016 logo redesign, only to…
Adding color to a logo can drastically change the tone and balance of the design. Would you take American Express seriously as a financial institution if it had a pink and yellow logo? Color choices seem simple on the surface,…
