Whether you’re running a small business or preparing to launch a startup, you know that your company’s logo is a vital piece of branding. Your logo is the visual expression of your business’s identity, closely linked to the company name and…
We’ve written extensively about what makes a good logo, whether you should design your own logo, and whether you even need a logo design in the first place. If you’ve missed any of those articles, take a few minutes to…
No doubt you’ve seen one of the dozens of infographics floating around the Internet that shows the meanings of the colors. Green means natural (or money). Black means luxury (or death). And so on. In fact, you’ve almost certainly seen more…
Every few weeks we come across someone who needs more information about how to legally protect their logo design but isn’t sure what to do. Making matters worse, when they ask what they should do in an online forum, the…
Every once in a while, we get a request from a customer to add their logo to their email signature. This is a great way to “brand” your email communications with your customers, and to help them get familiar with…
A few weeks ago, in his Monday Morning Memo, Roy Williams asked the question: How much do your name, logo, and color scheme really matter? His answer: A little. Mr. Williams points out that a company can succeed more than 50…
Surfboard Island is an online retailer specializing in…you guessed it, surfboards. They offer high quality brand surfboards and surf gear from all over the world. The site offers detailed search options and an awesome ‘board recommender’ page that enables each…
This week’s spotlight is on a small business called “The Mortgage Institute”, also known as “L’Institut Hypothécaire” in French. President and CEO, Anthony Melatti, started his company in 2011, after identifying an unmet need in training and preparing mortgage brokers…
Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo,…
Recently we wrote about the different kinds of logos. And showed several examples of iconic, wordmark, lettermark, illustrative, and combination logos. Today we’ll take a closer look at the different logo design types we see with iconic and combination logos.…
