Adding color to a logo can drastically change the tone and balance of the design. Would you take American Express seriously as a financial institution if it had a pink and yellow logo? Color choices seem simple on the surface,…
Creating a consistent look for your brand is one of the most important reasons to design a logo. Yet, consistency isn’t something that happens automatically once you create a logo. Graphic images have complex properties that depend on the right…
Making your mark in any creative field is a challenge when you’re surrounded by gifted minds with original ideas. Low startup costs and few barriers to entry have made photography an exceptionally competitive career. The Bureau of Labor Statistics expects…
Does this sound familiar? You started your own business, and it’s been growing steadily. When you began, you put the emphasis on where it needed to go: delivering your service in the best way you can. Branding was hardly on…
Once again, March Madness is back and whipping fans into a competition frenzy. New Final Four merchandise is appearing on store shelves. Basketball fans are intensely debating bracket picks in office pools. Businesses everywhere are looking for ways to latch…
Logos need a strong visual identity that connects people to your brand. One way to do that is through color. It’s tempting to look for a magic formula that tells you which colors you should use. But it’s not that…
Brands big and small are working harder to create eye-catching logo designs. Everyone wants to stand out and be the next trendsetter. But more often, businesses settle for bland designs because it seems like all the best ideas are taken.…
When it comes to ideas about “branding,” small business owners often fall into two camps. Believers: You understand how a strong brand can boost business growth. Maybe you even have the basics of a great brand story, but don’t know…
Think, for a second, about your signature — your own personal autograph. Do you sign your name with an elegant script, a casual scribble, or edgy initials? Whatever your style, your signature is a unique part of your personal brand.…
As a business owner, you’re always being told that you need a strong identity. Logos are at the heart of visual branding. They have the power to create instant recognition among your audience. Yet, it’s a challenge to measure the…
