For the last few weeks, we’ve taken a closer look at how colors can enhance your brand message—from what colors mean (Part 1 and Part 2) to how color can affect the purchase behavior of your customers. It turns out, the colors you choose have a big impact on the way your customers think about
Logomaker Small Business Blog.
The last two weeks we wrote about choosing colors for you logo and what those colors mean. (Read them here: Choosing a Logo Color, Part 1, and Choosing a Logo Color, Part 2). This week we simply want to share an infographic created for Neil Patel by Kissmetrics about how the colors you choose can
Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo, website, and other marketing materials communicate specific things about your brand. Want to subtlety let
UPDATE: Since writing this post, we’ve changed our thinking a bit about the color red and its ability to stimulate appetite. We don’t believe it. Click this link to learn why. Aside from choosing a name for your business, the most important element of your logo may be its color. There’s more to color than looking
Each Monday we post a few inspiring quotes from a noted entrepreneur or one-time small business owner (see these great startup quotes for example). This week we depart from that habit just a bit by sharing a few quotes from noted logo designer Paul Rand, who owned and ran his own design studio and taught
From all of us at Logomaker, we wish you a fun-filled and lucky St. Patrick’s Day!
It’s tough to pick the hardest part of starting a business. Is it fund-raising? Is it attracting customers? Is it coming up with a great business idea? None of the above. The biggest challenge for small business owners is getting things done. The idea is the easy part. And while fund raising is tough, once
Sara Blakely started her first business just out of high school—a kid’s club at the local Hilton charging $8 to babysit a child while parents sat in the sun tanning. She wanted to go to law school, but when she failed the LSAT, she took a job at Disney World. After a few months, she
It’s Friday (thank, goodness) and that means it’s time for another round up of the week’s logo design news. Anglophiles take heart—lots of announcements from across the pond. Here’s what caught our eye over the past seven days: This week we start off with the logo for a new location-based app called Highlight that tells
Many small business owners aspire to become something bigger. Who can blame them? Since we write a lot about both business startups and logo design, we thought we’d take a look at the logos of the 7 largest—and at least in that sense, most successful—companies in the USA. We took our Top 7 from the