We’ve seen this image several times over the past few days. Given our focus on providing tools to help small businesses succeed, we thought it would be appropriate to share too. No doubt you’ve heard all kinds of stories about successful people and successful companies. Instagram anyone? But more often than not, success isn’t easy.
Logomaker Small Business Blog.
There are a lot of mistakes that entrepreneurs are bound to make as they start and grow their businesses. You might spend money on advertising that doesn’t work. (Hate to admit it, but we’ve done that. More than once.) Or you might hire an employee who doesn’t work out so well. (Guilty again.) Or spend
Anita Roddick wasn’t just a visionary entrepreneur, she was a Dame Commander of the Order of the British Empire, an activist, and a story-teller. Every one of her products had a story about its natural ingredients, recycled materials, and high-quality ingredients that made a difference in her customer’s lives. Ms. Roddick opened her first store
For the last few weeks, we’ve taken a closer look at how colors can enhance your brand message—from what colors mean (Part 1 and Part 2) to how color can affect the purchase behavior of your customers. It turns out, the colors you choose have a big impact on the way your customers think about
The last two weeks we wrote about choosing colors for you logo and what those colors mean. (Read them here: Choosing a Logo Color, Part 1, and Choosing a Logo Color, Part 2). This week we simply want to share an infographic created for Neil Patel by Kissmetrics about how the colors you choose can
Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo, website, and other marketing materials communicate specific things about your brand. Want to subtlety let
UPDATE: Since writing this post, we’ve changed our thinking a bit about the color red and its ability to stimulate appetite. We don’t believe it. Click this link to learn why. Aside from choosing a name for your business, the most important element of your logo may be its color. There’s more to color than looking
Each Monday we post a few inspiring quotes from a noted entrepreneur or one-time small business owner (see these great startup quotes for example). This week we depart from that habit just a bit by sharing a few quotes from noted logo designer Paul Rand, who owned and ran his own design studio and taught
From all of us at Logomaker, we wish you a fun-filled and lucky St. Patrick’s Day!
It’s tough to pick the hardest part of starting a business. Is it fund-raising? Is it attracting customers? Is it coming up with a great business idea? None of the above. The biggest challenge for small business owners is getting things done. The idea is the easy part. And while fund raising is tough, once