This week’s spotlight is on a small business called “The Mortgage Institute”, also known as “L’Institut Hypothécaire” in French. President and CEO, Anthony Melatti, started his company in 2011, after identifying an unmet need in training and preparing mortgage brokers in the Quebec area. With his years of knowledge and experience in the industry, his
Logomaker Small Business Blog.
Every day we meet customers who use the Logomaker tool to create outstanding logos to help them market their businesses. Here’s a customer we met just this week. In 1995, Brian bought into a franchise selling onsite furniture repair and restoration system and was introduced into the world of woodworking, construction and remodeling trade. Over
We ran across a short article a week or so ago called “7 Signs You’re Not Entrepreneur Material.” If you’re thinking of starting a business, stop what you’re doing and read it. A lot of people have a glamorous idea of what starting and running a business is all about. You get to be your
As the founder of Southwest Airlines, Herb Kelleher did something no other person in the airline industry could do—grew an airline from nothing to more than 3500 flights a day, and turning a profit every single year since 1972. He’s been called the clown prince of airlines and Fortune magazine called him the best CEO
Over the next day or so, we will be working to move Logomaker to a new server installation. While we do this, you may see some slow-downs in our service. We’re truly sorry if this affects a project you are working on. Our goal is to improve the speed of our site overall. We’re grateful
Milton Glaser is a well-known graphic designer best known for creating the I ♥ New York logo, the DC Comics bullet logo, and an iconic Bob Dylan poster. He was a co-founder of New York magazine, the founder of Push Pin Studios, and finally Milton Glaser Inc. He is most famous among designers and has
We’ve seen this image several times over the past few days. Given our focus on providing tools to help small businesses succeed, we thought it would be appropriate to share too. No doubt you’ve heard all kinds of stories about successful people and successful companies. Instagram anyone? But more often than not, success isn’t easy.
There are a lot of mistakes that entrepreneurs are bound to make as they start and grow their businesses. You might spend money on advertising that doesn’t work. (Hate to admit it, but we’ve done that. More than once.) Or you might hire an employee who doesn’t work out so well. (Guilty again.) Or spend
Anita Roddick wasn’t just a visionary entrepreneur, she was a Dame Commander of the Order of the British Empire, an activist, and a story-teller. Every one of her products had a story about its natural ingredients, recycled materials, and high-quality ingredients that made a difference in her customer’s lives. Ms. Roddick opened her first store
For the last few weeks, we’ve taken a closer look at how colors can enhance your brand message—from what colors mean (Part 1 and Part 2) to how color can affect the purchase behavior of your customers. It turns out, the colors you choose have a big impact on the way your customers think about