Less a quote this week, and more an inspirational cartoon from a small businessman and doodler who gets it. As Hugh says, “As we work with more entrepreneurs all around the world, it becomes crystal clear that the slightly otherworldly passion and belief that they can do anything is all at once, a powerful tool
Logomaker Small Business Blog
The Biggest Logo Disasters & Branding Blunders
A couple of weeks ago, we told you about The Gap logo fiasco. Or rather, we probably reminded you of it, as it was all over the news and pretty hard to miss when it happened. But The Gap isn’t the only company that has blundered when messing with their logo. Here are a couple
Start-ups Are Hard. Read This Post.
We take a short break from our regular posts on subjects like logo design and what not to do with your logo, to write a little more about starting a small business. We hope you find this helpful… You want to start a new business. You have the idea. Or the skills. You may
Analyzing Gap’s Logo Design Disaster
In the history of logo design there are lots of notable successes. And a few logo disasters. And while most of the logos-gone-bad belong to small businesses, plenty of big businesses have spent millions on logo designs and re-branding programs that fail badly. One of the worst logo re-designs in history, by far, is Gap’s. Making
Small Business Quote of the Week—Edward de Bono
The first book I ever read on creativity was Serious Creativity by Edward de Bono. At first I disagreed with his idea that you can take a systematic approach to something so nebulous and mystical as creativity. Structure is limiting and creativity requires total freedom. But, of course, twenty years later, I know that Mr.
Toronto Blue Jays & AOL Opt for New Logo Design
Another week filled with news from the logo design world has flown by. Want to catch up on the latest? Here’s all the logo design news that caught our eye this week: Seems as if we’ve posted quite a few items about professional baseball logos in the past few weeks and this week is no
How to Make a Great Logo Design
Your logo design is the face of your brand. More than that, your logo is the face of your business. It’s often the first thing a customer sees on your business card, your website, or your store sign. It’s the one thing that links all of the elements of your brand together. So what makes
3 Ideas for Saving Money When You Start Your New Business
This week we take a break from our regular advice on logo design, and focus instead on a huge issue for small businesses—how to bootstrap your business. Now before you read our advice, let us point you to a great resource, The Art of the Start by Guy Kawasaki. This book is full of excellent
The Best Kept Secret for a Recognizable Logo Design
[Updated February 2019] In the world of small business, what customers think about your brand and whether they remember it (or not) is a big deal. As a small-business owner, you have the difficult task of communicating exactly what your business stands for and how you can make a difference in your customers’ lives. How
Is a Do-It-Yourself Logo Right for You?
Thanks to our do-it-yourself logo design tool, it’s pretty darn easy to create a new logo for your business. Not only is it easy, it’s fast and very reasonably priced. But lots of so-called experts would say designing your own logo is foolish, and you should hire a professional logo designer (for several hundred or