According to the World Bank, which ranks the world’s 183 economies on the ease of doing business, you may be surprised how difficult it is to start a business in the United States of America these days. Or, if you’ve already tried to start a business in the land of the free, it may not
Logomaker Small Business Blog.
Less a quote this week, and more an inspirational cartoon from a small businessman and doodler who gets it. As Hugh says, “As we work with more entrepreneurs all around the world, it becomes crystal clear that the slightly otherworldly passion and belief that they can do anything is all at once, a powerful tool
A couple of weeks ago, we told you about The Gap logo fiasco. Or rather, we probably reminded you of it, as it was all over the news and pretty hard to miss when it happened. But The Gap isn’t the only company that has blundered when messing with their logo. Here are a couple
We take a short break from our regular posts on subjects like logo design and what not to do with your logo, to write a little more about starting a small business. We hope you find this helpful… You want to start a new business. You have the idea. Or the skills. You may
In the history of logo design there are lots of notable successes. And a few logo disasters. And while most of the logos-gone-bad belong to small businesses, plenty of big businesses have spent millions on logo designs and re-branding programs that fail badly. One of the worst logo re-designs in history, by far, is Gap’s. Making
The first book I ever read on creativity was Serious Creativity by Edward de Bono. At first I disagreed with his idea that you can take a systematic approach to something so nebulous and mystical as creativity. Structure is limiting and creativity requires total freedom. But, of course, twenty years later, I know that Mr.
Another week filled with news from the logo design world has flown by. Want to catch up on the latest? Here’s all the logo design news that caught our eye this week: Seems as if we’ve posted quite a few items about professional baseball logos in the past few weeks and this week is no
Your logo design is the face of your brand. More than that, your logo is the face of your business. It’s often the first thing a customer sees on your business card, your website, or your store sign. It’s the one thing that links all of the elements of your brand together. So what makes
This week we take a break from our regular advice on logo design, and focus instead on a huge issue for small businesses—how to bootstrap your business. Now before you read our advice, let us point you to a great resource, The Art of the Start by Guy Kawasaki. This book is full of excellent
[Updated February 2019] In the world of small business, what customers think about your brand and whether they remember it (or not) is a big deal. As a small-business owner, you have the difficult task of communicating exactly what your business stands for and how you can make a difference in your customers’ lives. How