[Updated February 2019] Designing a logo for your business is a big deal; the image is what will be conveyed across multiple marketing channels and will be seen by hundreds, thousands, or even millions of people. It’s no small feat to design the best logo. While you may think you’ve made the best design possible,
[Updated February 2019] You’ve got a great idea for a business and you’re ready to get started. There’s just one question standing in your way: Do you need a business plan? The answer is: It depends. Below are a few questions to ask yourself that will help you determine whether or not you need to
We were going to do a post today on whether you need a business plan, but then we came across this great story by Tom Fishburne, who calls himself a “marketoonist.” Although Tom’s story is about how he came to be a cartoonist, it’s also about entrepreneurship and what it takes to start a new
[Updated February 2019] Starting a new business is exciting, but it can be a bit intimidating too. But once you make the decision to hang out your shingle, there are a few things you need to do right away. 1. Decide on a name for your business. There may be a chance that your business
As a small business owner, you’re always on the look-out for products and services that make your life easier—and your business more effective. So are we, after all, we basically run a small business too (even though we’re a tiny part of a much larger operation). We’ve posted about the variety of free business forms
Can a good logo make your customers buy your product? Or buy more of it? Last year, the Journal of Consumer Research published an interesting study. The researchers set out to measure whether or not a logo could influence the behavior of customers. They also looked at the effects of business ad slogans on customer
Perhaps the biggest difference between starting your own business and working for a big company is the number of people in your office. If you’re just getting started, you may be all alone. There’s no one standing around the water cooler to bounce around ideas with. No one to sit around the conference table and
Jamie Turner, Chief Content Officer at the 60 Second Marketer recently suggested 20 questions to ask when trying to differentiate your brand from your competition. We think they are a pretty good place to start when you are ready to think about your brand position (a good thing to do before you start your logo
As you know by now, the team here at Logomaker is always on the look out for ways to make your life as an entrepreneur easier. From our online logo design software to our easy-to-set-up websites, we want to make it simple for you to get your business up and running. So we put together
A few years ago, Google put together a little guide to help small business owners optimize their websites for their search engine. Last year they updated the guide with additional content. If you’re new to SEO or have a website that doesn’t appear on the first couple pages of search results for your keywords, then
