The first book I ever read on creativity was Serious Creativity by Edward de Bono. At first I disagreed with his idea that you can take a systematic approach to something so nebulous and mystical as creativity. Structure is limiting and creativity requires total freedom. But, of course, twenty years later, I know that Mr.
Logomaker Small Business Blog.
Another week filled with news from the logo design world has flown by. Want to catch up on the latest? Here’s all the logo design news that caught our eye this week: Seems as if we’ve posted quite a few items about professional baseball logos in the past few weeks and this week is no
Your logo design is the face of your brand. More than that, your logo is the face of your business. It’s often the first thing a customer sees on your business card, your website, or your store sign. It’s the one thing that links all of the elements of your brand together. So what makes
This week we take a break from our regular advice on logo design, and focus instead on a huge issue for small businesses—how to bootstrap your business. Now before you read our advice, let us point you to a great resource, The Art of the Start by Guy Kawasaki. This book is full of excellent
[Updated February 2019] In the world of small business, what customers think about your brand and whether they remember it (or not) is a big deal. As a small-business owner, you have the difficult task of communicating exactly what your business stands for and how you can make a difference in your customers’ lives. How
Thanks to our do-it-yourself logo design tool, it’s pretty darn easy to create a new logo for your business. Not only is it easy, it’s fast and very reasonably priced. But lots of so-called experts would say designing your own logo is foolish, and you should hire a professional logo designer (for several hundred or
[Updated February 2019] Designing a logo for your business is a big deal; the image is what will be conveyed across multiple marketing channels and will be seen by hundreds, thousands, or even millions of people. It’s no small feat to design the best logo. While you may think you’ve made the best design possible,
[Updated February 2019] You’ve got a great idea for a business and you’re ready to get started. There’s just one question standing in your way: Do you need a business plan? The answer is: It depends. Below are a few questions to ask yourself that will help you determine whether or not you need to
We were going to do a post today on whether you need a business plan, but then we came across this great story by Tom Fishburne, who calls himself a “marketoonist.” Although Tom’s story is about how he came to be a cartoonist, it’s also about entrepreneurship and what it takes to start a new
[Updated February 2019] Starting a new business is exciting, but it can be a bit intimidating too. But once you make the decision to hang out your shingle, there are a few things you need to do right away. 1. Decide on a name for your business. There may be a chance that your business