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Amber Ooley

Advanced Logo Design Tips for the Curious & Eager

Do you know how many times the average person needs to see your logo before they’ll remember it? Anywhere from five to seven times.  Why does that statistic matter? The more your logo design stands out, the more memorable it will be—and the more brand awareness you’ll raise. We can’t overstate the importance of having the right

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The Making of the 2020 Tokyo Olympics Logo

One of the most interesting stories behind a logo is the making of the Tokyo Olympics logo. The story has everything – design meaning, drama, and accusations of plagiarism. It’s easy to overlook this news because we really don’t think about the Olympics unless it’s an Olympic year. Well, now that we’re officially in 2020,

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