It’s Friday again and time for another look back at the week’s news from the world of logo design. Here’s what caught out attention:
The Olympic Games has been a rich source of logo designs featured on this blog over the past four years. So we start with the newly announced logo for the group that is working to bring the Olympics to Washington D.C. in 2024. Like so many others, this one includes bright Olympic colors, but then breaks to mold by leaving off torches, rings, and other games symbolism. That doesn’t mean the logo is well loved, as demonstrated by the comments in the linked article noting it looks like the White Castle logo, a lego logo, or our personal favorite: the World Series of UNO.
We’ve seen companies launch a new logo then announce that, on second thought, they are keeping the previous design after all. Usually it takes a few days. But Nationwide Insurance did it after 16 years. Good bye blue box, hello eagle. Farm Family Insurance also got a new logo.
The Cincinnati Cyclones hockey team unveiled a new logo this week to the tune of Radioactive by Imagine Dragons. The video is here. According to the team’s official announcement, the new logo has “helped us take a major step forward in the sports and entertainment landscape.” Whatever that means. While it’s a relatively nice design featuring a Capital C with a cyclone spinning in the middle, it’s a bit generic. We don’t love the way the cyclone has been trimmed on the left and right. But it’s certainly an upgrade over the previous mark. (And it’s not hockey, but the Tulsa Roughnecks soccer team got a new logo too.)
It seems that the trendy logo controversy these days involves native american symbols. So it was no surprise that another media outlets is refusing to print the name of Washington’s NFL football team. In addition, the New York Daily News has replaced the Redskin’s logo with a plain red button with gold and white stripes whenever the paper needs to show the team’s icon.
Unlike the Redskins, Coachella Valley High School gave up its mascot which was a clownish depiction of an Arab bedouin. For now the name stays, though the logo has been updated to a somewhat less offensive icon featuring an arab in head dress. We understand how some/many might be offended by the old logo, but the new design isn’t much of an upgrade. We predict it won’t be long before this new logo is also seen as offensive and the school will go back to the drawing board for yet another new logo design (and this time a new name as well).
Coachella isn’t the only high school dealing with this situation. Up the coast in Oregon, the Dalles High School has shed it’s Indian moniker and logo and is adopting a new name and icon—the Riverhawks. They are still considering several design options for the logo, which can be seen at the link above.
Automaker, Volvo, unveiled an updated version of their logo this past week. The new logo removes some of the once-trendy chrome effects, as well as a few lines, and shrinks the name in a way that makes the design simpler and a bit more elegant. While the change is small, we are somewhat surprised at the reduction of the company name in the logo—that’s something you don’t see often in logo relaunches.
This seems like big logo news: Abercrombie & Fitch has announced they will eliminate their logo from apparel sold in their stores by spring of next year. Hipsters everywhere will need to update their wardrobes.
Did we miss anything? Let us know in the comments.