Logo Design News This Week (4.27)

It’s time for this week’s look back at the news from the world of logo design. Here’s the stuff that we noticed:

Foursquare Logo DesignFirst up this week is the new logo released with the redesign of Fourscore’s app. And it’s a really nice update. The icon combines the letter F and a map pin to make a distinctive mark. The rest of the logo is made up of capital letters, unlike so many other tech companies that like to use lower-case letters, which people tend to think are “nicer”. The end result is a really strong logo design (some have compared it to a super hero’s logo). Now the trick will be to recreate the app in a way that supports the logo.

The hubbub over the new logo for AirBNB hasn’t died down this week. We won’t link to any more stories (see our wrap up from last week), but the internet can’t seem to get over the idea that the design represents a certain part of female anatomy. Which is really only the case if you are predisposed to see that kind of thing in the first place. We completely understand how no one on the design team thought of the connection, because we didn’t when we saw it either. We still like the logo and hope AirBNB sticks with it.

Louvre Abu Dhabi Logo DesignThe Louvre is in the process of opening a second museum under their brand moniker and they just released a new logo to help with branding. (This whole idea smacks of crazy doner funding requests.) From what we’ve seen the new logo design doesn’t appear to be well-liked. This seems to be a missed opportunity to connect the new museum with the old—after all, why call it the Louvre if not to make the connection? But perhaps the museum director wants none of that. In which case, he got exactly what he asked for.

The New Jersey Turnpike is suing a Florida Pizza Shop over their very similar logo design.

And here’s a great write up about the development of the Hartford Whalers fantastic logo.

Glasgow Commonwealth Games Logo DesignFrom our chair here in Edinburgh, we’ve seen a lot of news about the Commonwealth Games that just opened in Glasgow. Google noted the start of the games with a new logo shown in British Commonwealth Countries.


Did we miss anything? Let us know.

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12 Inspiriting Quotes for Startups from Entrepreneur Pete Cashmore

Pete Cashmore Startup QuotesStill under 30 years old, Pete Cashmore is a Scottish-born internet entrepreneur who currently splits his time between his home Scotland and his headquarters in Silicon Valley. He founded what has become one of the most visited blogs in the world: Mashable.

Cashmore started by writing a weekly column which focused on social media and technology, but the blog expanded over the years to cover business, entertainment, US and world news, as well as hot topics. Mashable describes itself as “a leading source for news, information and resources for the Connected Generation” and it all started from Cashmore’s Aberdeen home in 2005 when he was just 19. As one UK source reports, today Cashmore employs more than 120 people to maintain the site that receives 25 million monthly visitors and has more than six million social media followers (3.7 of them from Twitter).

Cashmore has been included on lists such as Inc.’s “30 Under 30”, The Huffington Post’s “Top 10 Game Changers” and Forbes’ “Top 25 Web Celebs” because of how he formulated a way to profit from social media. Today, his net worth is nearing $100 million dollars.

Here is what Cashmore has to say about being an entrepreneur:

“We are really competing against ourselves, we have no control over how other people perform.”

“Execution really shapes whether your company takes off or not.”

“The talent that has to be learned is finding out what someone’s passion is and setting them up to realize that. You don’t get the best work from people if you’re guiding them versus them guiding themselves.”

“The idea that you could change the world from your bedroom was pretty compelling to me.”

“A lot of people start out with an exciting thing and they want to take over the world. But really, the people who do take over the world have a good plan of how to get there and the steps along the way.”

“Expose yourself to as much randomness as possible.”

“I don’t want to be normal. I want to be something else.”

“Long-term goals are dangerous. They limit you. They hinder you from reacting to new conditions.”

“Talk to people no one else is talking to.”

“I’m sure [entrepreneurialism] can be learned, but for a lot of entrepreneurs it seems to come from their character or early, early experiences. Personally, I’m just not good at obeying authority figures.”

“Keep investing, keep investing.”

“I think there’s a huge advantage to those who are early adopters on any platform (Twitter, Google Glass, etc.).”

—Pete Cashmore, Founder of Mashable

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Logo Design News This Week (4.26)

Time to take another look back at all the news from the world of logo design. Check out what caught our attention over the past seven days:

New Airbnb Logo DesignThe biggest logo design story of the week by far was the launch of a new logo by AirBNB. The launch went off without a hitch–unveiling a well-designed icon. Then someone noticed that it resembled a certain part of female anatomy. Or is it a butt? Or something else. And someone else noticed it looked an awfully lot like another logo (which incidentally no one said looked like anatomy). Once the criticism started, it didn’t let up. Now there are dozens of parodies (that last link is probably NSFW) of the new design. So are the critiques on the money? The logo may suggest certain body parts to some people, but that wasn’t our first thought. We actually like the new mark. And despite the controversy, some experts are suggesting that a logo is supposed to get attention… even if its the wrong kind. Our guess is that people will still be talking about this design next week.


That last item is a good example of the “endless series of drive-by shootings punctuated by the occasional lynch mob, conducted by anonymous people with the depth of barroom philosophers and the attention span of fruit flies” written of by Michael Beirut.

New Oxygen Logo DesignLast week we told you about three new television network logos. This week we have two more to add to the pile. Must be that time of the year… TruTV announced a tweak to its logo design this past week, raising the period and italicizing the TV at the end of the mark. In addition, Oxygen unveiled a new logo to be used in the upcoming season. The new mark also comes with a new tagline: Very Real.

Check out this diamond studded Disney logo created for the 60th birthday of DisneyWorld.

Liechtenstein Olympic Committee Logo DesignThe Liechtenstein Olympic Committee has a new logo. Let’s see if it has everything… Olympic colored rings? Check. Olympic Committee name? Check. Some symbol representing the country? Check, in this case, its a crown. Congratulations. Your Olympic logo looks like every other Olympic Committee logo in the world.



By the looks of it, the logo for the next NBA All-star Game has something to do with a subway transportation map. Or tinker toys. Or pipes.

Google Nelson Mandela Logo DesignWe finish up this week with the logo that Google created to celebrate Nelson Mandela’s 96th birthday. The design included a set of animations that accompanied several of Mandela’s best known quotes. Often we add a short description of why the person or holiday celebrated by Google deserves their own logo, but in the case of Mandela, no such explanation is needed.

Did we miss anything? Let us know in the comments.

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12 Inspirational Quotes for Entrepreneurs from Jack Nadel

Jack Nadel Startup QuotesJack Nadel is a global entrepreneur and an award-winning author of four books (The Evolution of an Entrepreneur; My Enemy, My Friend; There’s No Business Like Your Business; How to Succeed in Business Without Lying, Cheating, or Stealing). Think of any business transaction—founding, acquisition, operation, production—and Nadel’s resume covers it. He has worked as an integral piece of more than a dozen successful worldwide companies including Jack Nadel International which provides advertising and marketing solutions for brand and product launches, including but not limited to the ever-important marketing “swag” items.

At 90, Nadel’s efforts today are primarily focused on championing small business owners.

If experience is the best teacher, then he is a goldmine of wisdom. His blog is a public purging of more than 70 years’ worth of start-up advice and motivation. Every entrepreneur and small business owner should have a shortcut to Nadel’s blog in their browser menu. Despite his admittedly advanced age, Nadel still loves finding ways to contribute. He writes that he’s “simply trying to help the next wave of entrepreneurs succeed with accessible materials, whether they’re just beginning their journey or they’re farther along the path toward prosperity. Sometimes all it takes is just a little push to reach the next level.” Here’s some of his advice curated from his blog and books:

“There’s no such thing as a deal with no risk. The amount of risk is directly proportionate to the gain.”

“A strong sense of ethics and morality should surround every deal.”

“Every business that has ever existed successfully had to fill a real need. The greater the need, the greater the potential.”

“I’ll begin where the majority of successful entrepreneurs begin: ‘follow your passion.’ It may be a shopworn phrase, but this advice is as valid today for how to succeed in business as it was a hundred years ago, and it has certainly proven true for me. I have been successfully following my passion for seven decades.”

“You must translate your dream of success into a series of small and large goals and differentiate them from wishes.”

“I remain convinced that our country has a wealth of business opportunities waiting to be exploited.”

“Keep an open mind about following your passion. Be flexible. Don’t assume you will hit the center of the target on your first try.”

“Mistakes are a key element of growth and success, especially for new entrepreneurs. Those who ignore the lessons mistakes teach us won’t stay in business for long.”

“Don’t sit on the sidelines because of someone else’s opinion.”

“Great ideas are rarely born fully formed, and a new idea is like a two-year-old. It’s loud, it’s self-centered, and it’s completely without perspective.”

“No one knows your business as well as you do, so if your gut is telling you that something just isn’t right, listen to it. Dig into the problem, and take action to fix it, even if it means asking for help.”

“A lot is at stake here, and not just for would-be entrepreneurs. Our nation’s dynamic economy relies on constant inflows of creativity and energy. Without this pace of healthy change, the U.S. will drift downward, eventually coming to rest on a seabed of mediocrity. The good news is that the Millennial Generation is about to take the reins of our economy.”

—Jack Nadel, U.S. Veteran, Entrepreneur, Author

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Logo Design News This Week (4.25)

Each new Friday, we take a quick look back at the week that was in logo design and think to ourselves, “Wow, that week went by fast. And look at all the stuff that happened…” Let’s take a look at the logo-related stuff that happened over the past seven days.

Let’s start with a few new logo announcements related to television stations…

FYI Logo DesignThe first was related to the relaunch of the Biography channel as FYI,. The station change was announced earlier this year, but final details for the logo had not been worked out. We have to admit that we don’t like the new name or the new logo half as much as we liked the old Bio. logo. Click the link to see the old logo. The new name is intended to allow viewers to fill in the blanks, like: “for your information” or “for your imagination” or “for your inspiration” and is probably more versatile than the old name. It’s a nice idea, but the visual branding isn’t as strong as it was. We’ll see if the new branding holds up…

Next up is a new logo for Hallmark Moveis and Mysteries (formerly the Hallmark Movie Channel. Click the link to see the logo.

Discovery Life Logo DesignBut Biography and Hallmark aren’t the only stations changing their identities and logos. Discovery Fit and Health (a station we have to confess we’ve never heard of, which might explain our present girth) is changing its name to Discovery Life (not to be confused with the Lifetime channel). And of course the new name comes complete with a new brand identity shown here. The “new” channel will focus on relationships and target middle-age women. Another logo that doesn’t do much for us, but then we’re not in the target market.

Now let’s turn to the world of soccer. First, check out these “best of” Google logos celebrating the games of the World Cup.

New Inter Milan Logo DesignNext, a couple of soccer (or is it football?) teams (or sides as football fans call them) timed new logo announcements to go along with the World Cup final. First, lots of fans not really loving the great big huge chevy logo that will appear on the kit (that’s uniform to you Americans) for Manchester United. And Inter Milan introduced a new logo that is very similar to the old logo, except the letters are a bit thinner and the star is gone. Surely fans will notice, but probably no one else.

Another sports logo: the Sacramento Kings have a new logo to celebrate their 30th season in California’s capital city.

One more sports logo link: We’ve linked to this kind of article before, but here’s another. Check out the hidden images in these designs.

Clermont Logo DesignThis may be one of the worst logo redesigns we’ve ever seen, not because the logo is bad (though it is not very good), but for the ridiculous “branding bollocks” used to justify the change. Clermont is now the Choice of Champions, not the Gem of the Hills. And they have a new logo. But read the description of how the designers explained the “meaning” of the logo and try not to laugh. If you have to explain with words what a logo means, it’s not a very good logo. And how exactly is the city the Choice of Champions?

On the other hand, this one isn’t much better. Reminds us of the burner on a stove.

If you’re following Turkish politics, you might have noticed a similarity between the current President’s logo and the logo used by the Obama team. And the angry birds logo.

Tanabata Logo DesignThere were several World Cup related logos posted at Google—as noted above. So this week we wrap up with the new logo celebrating Tanabata, the Japanese star festival. The logo was only seen in Japan and celebrates a fairy tale about two stars, hopelessly in love, but separated by the vast milky way.

Did we miss anything? Let us know in the comments.

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Is It Time To Design A New Logo?

Each Friday here on the Logomaker Blog, we share a whole bunch of logo design news, showing the new designs, telling you a bit about the changes, and sharing our thoughts on whether the change is good or not.

Time for a New Logo DesignIf you’ve read a few of those updates, you’ve probably noticed how many of the new logos we profile aren’t for brand new companies, but are redesigns of existing trademarks. It seems to be a rare thing these days to find a company that sticks with its logo for more than a few years. And for organizations like sports teams, which are constantly trying to stay fresh and relevant to their fans, we’ll see new logos every two or three years.

So, if everyone else is doing it, you should too, right?

Easy answer: Maybe.

Your logo is the single visual identifier most associated with your product or service. When you’ve branded your company well, it is the first thing customers see or visualize when they think about what you offer them. Which makes it a very valuable asset.

Change the asset too much, or needlessly, and you can destroy some or even all of that value.

But, you say, Google does it every week. Sometimes several times a week.

True, but Google has several advantages that you probably don’t have. Most importantly, each new logo (Google calls them Doodles) appears in the same place as the original logo does, at the top of the page at Google.com. There are no other visuals on the page to compete with the design. No chance that you’ll find a competitor’s logo there. You’re at their home page, so the logo there must belong to Google, even if it is somewhat different.

Also, importantly, Google tends to keep as many letters and colors in place, as the design changes. You can generally make out the company’s name and the familiar colors in each logo.

Marie Curie Google Logo DesignLastly, each of Google’s doodles celebrate an event that is recognizable to the person who is viewing the logo. Whether it is the World Cup (for which we’ve seen about 50 new Google logos over the past few weeks), or the 144th birthday of Marie Curie (which Google featured three years ago), customers have grown accustomed to seeing unique designs based on historical events on the site.

Before you try something similar, think through whether you have a similar set of advantages that help you succeed with a new logo each week.

Okay, so Google is definitely an outlier, with several advantages. But other companies update their logos every few years. Are you like them? Should you change your logo once or twice a decade?

When people talk about updating their logo design, they often talk about the evolution of Apple’s logo, which goes something like this:

Apple Logo Design Evolution

Apple is another wildly successful company that has updated their main logo about once every five to ten years (and it is doing it more often lately). The company’s first update was dramatic—changing a mark that is hard to read or print (Newton sitting under the Apple tree) to a colorful icon with a bite out of it. The new design is significantly easier to print or engrave on computers and iPods. But changes after that were small tweaks to color and depth, made to keep the brand relevant. Changes that most potential customers (rather than engaged fans of the brand) wouldn’t notice.

If your logo is difficult to read or the concept is a little nebulous (like Apple’s original design), then it is probably time to consider a new design that better represents your product or service.

On the other hand, some logo updates don’t do anything to enhance the brand. There’s not really a reason to make the change except that someone (usually the CEO or company owner) is tired of the design and wants to see something different.

That’s what we saw with the recent update to the Yahoo! logo. And the Gap logo.

Yahoo Logo Design Update







Take a look at the Yahoo! logos above (the new one is on top, the old is on the bottom).

The new logo removed most of the “fun” feeling from the design by evening out the type (all but the first and last letters). And it uses a weird bevel on the typeface. We don’t think it’s an improvement, but even if you do, how is this different enough to justify the change? What value is added? What does it say about the new Yahoo! that the old logo didn’t?

Two years ago, when the Gap tried to update their logo, it was much the same. A change for change sake with no real value added to the products or the overall brand.

If this is the kind of change you are considering for your logo design, forget about it and spend your time on something that will deliver real value to your customers.

Let’s take a look at one last example. Shell Oil.

Shell Logo Design Evolution


Shell’s logo has been updated roughly every 10-20 years. Each time the change has been small but sufficient to keep the design relevant for the time. Each tweak, especially after the 1930s simplifies the design and makes it stronger, but still preserves the essential look and feel of the brand.

These are the kinds of tweaks to a logo that really make sense. If your logo needs to be updated to keep it relevant, to simplify the design, or to make it visual stronger, then it may be time to update your logo design.


Photo credit: Βethan via photopin cc

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11 Quotes for Business Owners and Startups from Jon Taffer

Jon Taffer Startup AdviceJon Taffer is a former business owner (as many as 17 restaurants at one time) and currently hosts and co-produces Spike TV’s popular show “Bar Rescue”. Taffer is an authority in the food and beverage industry and master of hospitality in general. Both on TV and off, he has revivified literally thousands of dying restaurants and bars by incorporating strict business rules and customer expectations into business models that previously had no such compass.

In his recent book Raise the Bar, he explains the philosophy of Reaction Management which is essentially how businesses should focus on getting the right reaction from customers—regardless of industry—in order to find success. Whether he’s rescuing bars, granting an interview, or writing a book, his advice to would-be successful business owners is consistent. Here are some of his most poignant things he’s said:

“Looking back on my career, I realize I never intentionally chose it; passion drove me toward it.”

“When a customer’s expectations for your business don’t match reality, his or her perception is affected, oftentimes permanently. Shoddy business presentation and practices affect how much value a customer places on your brand.”

“Everything we do is part of a process, never a result.”

“Any business, no matter what it is, lives or dies by the customer reactions it creates.”

“We only fail because of ourselves. The minute you take responsibility, everything changes.”

“Stay on top of the numbers.”

“You’ve got to have experience. Either work for someone else first or have a partner with experience.”

“See every crack, every detail. I learned to really see and not just look at my business.”

“I do not favor innovation over listening to customers—I favor innovation while listening. It’s not that I’m against new ideas, but as a businessman, I need it to protect and maximize investments.”

“Your ‘brand’ is what your customers think of you, not what you think of you.”

“I don’t embrace excuses. I embrace solutions.”

—Jon Taffer, Businessman, TV Producer, Author


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Logo Design News This Week (4.24)

Thanks to the 4th of July weekend, this week we have an abbreviated version of our weekly logo design news round-up. Here’s what we noticed over the past seven days:

Big 12 Logo DesignThe biggest logo design news this week was the announcement of two new logos for American Collegiate Athletic Conferences. The first was the Big Twelve (which these days only has ten teams despite its name). With the new logo, the conference is sticking with both the roman numeral motif and the number 12. The new design is a significant improvement over the previous mark—replacing the tear/ribbon with a more sophisticated type treatment below the XII icon. The logo also has several versions done in its member schools colors as well.

Atlantic 10 Logo DesignBut the Big 12 wasn’t the only conference with a new logo this week. The Atlantic 10 Conference also got a new logo. They’re not to be confused with the Atlantic Coast Conference which got a new logo just two months ago. The Atlantic 10 Conference includes Davidson, a team that has made some noise in the NCAA Basketball Tournament in the last couple of years. The new logo is intended to showcase the strength, speed, and commitment of the league.

And the sports logos just keep coming… the Boston Celtics apparently have a new, slightly cleaner, secondary mark. And here’s a nice round-up of World Cup logos from tournaments past.

Women Owned Logo DesignWe applaud the idea behind this logo, though we’re not sure we like where this kind of thinking might lead. The Women’s Business Enterprise National Council has partnered with Wal-mart to add a special logo to products made by women-owned businesses. And while we think encouraging women-owned businesses is a good thing, we have to wonder, don’t women work for and benefit from man-owned businesses too? Is the gender of the owner more important than the gender of managers and employees? And if we do this, why not have logos for Native American-owned Businesses, Jewish-owned businesses, Man-owned businesses, and so on? Never mind the question, should we base our buying decision on the sex of the owner versus the quality of the product? Good in the short-term, but maybe not in the long-term.

DA Davidson, an investment company got a new logo which you can see here.

Nazarene Logo DesignGood things come in threes. So do church logos, it would seem. We saw three new logos for churches announced this week. First the Nazarene Church introduced a new design to represent their beliefs and congregations—it features everything you’d expect in a traditional christian logo—flames, dove, scriptures, and a cross. We also saw this new logo for All Saints Church in Driffield and a nice, new design for Resurrection Lutheran Church too.

Monster, the job search website, has updated its logo. We like the new look, but are less enthusiastic about the flag treatment.

Independence Day Logo DesignThe parade of new Google Logos for the World Cup continued this week. You can see them all here. Shown here is the new Google logo celebrating Independence Day in the United States. Also, new this week was a design celebrating Canada Day, which you can see here.

Did we miss anything? Let us know.



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13 Motivational Quotes for Start-ups and Entrepreneurs from Les Brown

Les Brown Startup QuotesLeslie C. Brown (Les Brown) has been highly sought-after by business and professional circles (Fortune 500 CEOs, small business owners, non-profit organizers and local community leaders) for his dynamic ability to motivate and inspire individuals. After blazing his own trail to success, he studied the science of achievement and has found a winning formula as a motivational speaker geared toward getting results. Like most motivational speakers, his approach essentially boils down to helping people find ways to believe in themselves and how to work with the resources available rather than finding excuses for not being able to accomplish a goal.

Mr. Brown struggled through elementary school because he was mislabeled by his teachers as mentally challenged. He overcame the judgment and surpassed anyone’s expectations when he found success as a multiple term Ohio politician, author, radio broadcast manager, and even as a host of his own show The Les Brown Show. Today, he shares how his personal habits have helped him achieve his goals and how anyone with the right determination—regardless of circumstance—can live their dreams, always reminding people: “It’s possible.”

“If you set goals and go after them with all the determination you can muster, your gifts will take you places that will amaze you.”

“You’ve got to have passion and drive and you’ve got to have persistence and perseverance and people and projects.”

“Honor your commitments with integrity.”

“You cannot expect to achieve new goals or move beyond your present circumstances unless you change.”

“Too many of us are not living our dreams because we are living our fears.”

“Wanting something is not enough. You must hunger for it. Your motivation must be absolutely compelling in order to overcome the obstacles that will invariably come your way.”

“If you take responsibility for yourself you will develop a hunger to accomplish your dreams.”

“When life knocks you down, try to land on your back. Because if you can look up, you can get up. Let your reason get you back up.”

“Help others achieve their dreams and you will achieve yours.”

“Just because Fate doesn’t deal you the right cards, it doesn’t mean you should give up. It just means you have to play the cards you get to their maximum potential.”

“Life takes on meaning when you become motivated, set goals and charge after them in an unstoppable manner.”

“Review your goals twice every day in order to be focused on achieving them.”

“Your ability to communicate is an important tool in your pursuit of your goals, whether it is with your family, your co-workers or your clients and customers.”

—Leslie C. Brown, Business and Personal Motivator

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Logo Design News This Week (4.23)

At last we’ve come to the end of the week, which traditionally means it is time to take a look back at the news from the world of logo design. Heres the stuff we noticed:

76ers Dribbling Ben Logo DesignThere were quite a few announcements about new sports logos—including one that sadly won’t be a logo after all. Early this week we saw a lot of online chatter about this new logo for the Philadelphia 76ers, featuring Ben Franklin dribbling a basketball. Unlike most other recent mascots for professional sports, this design doesn’t feature a fierce or nasty-looking character ready to rip an opponent to pieces. Rather, it’s friendly and fun. Which may explain why it won’t be used by the 76ers after all. Who knew America’s first ambassador to France had mad dibbling skills?

On the West Coast, the Golden State Warriors also unveiled a series of new logo designs that hint at an upcoming move back across the bay to San Francisco.

Louisville FC Logo DesignThough most of the soccer-loving world is focused on the World Cup this week, new Soccer Club Louisville FC announced a new logo this week. You might remember that the club already announced their logo just a few weeks ago. Unfortunately, fans didn’t like it, so the team hurriedly put together a contest that received more than 100 new logo ideas. The winner, which tweaked the original design just a bit, is shown here. The new logo is a bit better than the old one. It still features the original bourbon barrel and fleur-de-lis, but has added a few city related icons and redrawn the shield. The type treatment is also greatly improved. But it is still not among the great logos of the MLS.

Louisville FC wasn’t the only Kentucky sports team to get a new logo this week. Check out the new designs that Murray State announced on Tuesday. Now those are good sports logos.

New Hull Tigers Logo DesignOne more  soccer (or in this case, football) related logo from the past week. Hull City, unveiled a new club crest that doesn’t include the name of the Club, but it does have the year that the club was founded. The idea behind dropping the name from the logo is that the club’s owner believes the team will be more marketable outside of Hull without the small town connotations. So the Hull City Tigers are, at least unofficially, just the Tigers.



The Hell’s Angel’s motorcycle gang logo has been banned in Germany.

New Google Android Logo DesignEnough of the sports logos… Google updated the logo for its Android operating system this past week, opting for a type face that is significantly easier to read, but losing some of the tech-feel that made the old logo so unique. The new logo is also all lowercase, which many perceive to be friendlier than logos in capitals. We like the update, but a few designers have compared the new word mark to the Bloomingdale’s logo. They are very similar.

The upcoming new movie from Pixar called Inside Out has a new logo.

Wales Nato Logo DesignSome logo news from Europe… First, leaders in Newport seem thrilled with this new logo for the upcoming NATO summit in Wales. But we can’t see why. The new logo features a bridge icon that represents the local Transporter Bridge. Locals are excited about the exposure this will give the city. But wait a minute. How many people outside of Wales will recognize the bridge as a local landmark? How many inside? Our guess is precious few. The logo on the whole is a big ugly mess of icons, colors, and words in two languages (one of which is not Welsh). This is the kind of mess you get when you design in committee or have too many people with a say in the design.

Also from Europe, the EU released a new logo to help prevent the sale of fake medicines. While we applaud the effort, we are skeptical of its effectiveness.

New Russian Army Logo DesignPictured here is the new logo for the Russian Army. It uses the colors from Russia’s national flag. The designers chose the five pointed star which for three thousand years has represented security and protection (why didn’t we know that?). But more than one person has pointed out that it is very similar to the star that used to grace the signs at the Mall of America, which may not be the best image for a nation’s Armed forces. Coincidentally, Arlington Texas rolled out a new red, white, and blue star logo this week as well.


Fiat Chrysler has a new, boring  logo.

Google World Cup Logo Design2Google kept up its barrage of World Cup themed logos (they show when you type in a World Cup related search term) this week, with different logos for different games. We really like this logo showing the letters lining up in a wall to block a free kick, then running away in fear—shown for searches related to the USA vs. Portugal game.

Did we miss anything? Let us know in the comments.


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