At last we’ve come to the end of the week, which traditionally means it is time to take a look back at the news from the world of logo design. Here’s the stuff we noticed:
There were quite a few announcements about new sports logos—including one that sadly won’t be a logo after all. Early this week we saw a lot of online chatter about this new logo for the Philadelphia 76ers, featuring Ben Franklin dribbling a basketball. Unlike most other recent mascots for professional sports, this design doesn’t feature a fierce or nasty-looking character ready to rip an opponent to pieces. Rather, it’s friendly and fun. Which may explain why it won’t be used by the 76ers after all. Who knew America’s first ambassador to France had mad dibbling skills?
On the West Coast, the Golden State Warriors also unveiled a series of new logo designs that hint at an upcoming move back across the bay to San Francisco.
Though most of the soccer-loving world is focused on the World Cup this week, new Soccer Club Louisville FC announced a new logo this week. You might remember that the club already announced their logo just a few weeks ago. Unfortunately, fans didn’t like it, so the team hurriedly put together a contest that received more than 100 new logo ideas. The winner, which tweaked the original design just a bit, is shown here. The new logo is a bit better than the old one. It still features the original bourbon barrel and fleur-de-lis, but has added a few city related icons and redrawn the shield. The type treatment is also greatly improved. But it is still not among the great logos of the MLS.
Louisville FC wasn’t the only Kentucky sports team to get a new logo this week. Check out the new designs that Murray State announced on Tuesday. Now those are good sports logos.
One more soccer (or in this case, football) related logo from the past week. Hull City, unveiled a new club crest that doesn’t include the name of the Club, but it does have the year that the club was founded. The idea behind dropping the name from the logo is that the club’s owner believes the team will be more marketable outside of Hull without the small town connotations. So the Hull City Tigers are, at least unofficially, just the Tigers.
The Hell’s Angel’s motorcycle gang logo has been banned in Germany.
Enough of the sports logos… Google updated the logo for its Android operating system this past week, opting for a type face that is significantly easier to read, but losing some of the tech-feel that made the old logo so unique. The new logo is also all lowercase, which many perceive to be friendlier than logos in capitals. We like the update, but a few designers have compared the new word mark to the Bloomingdale’s logo. They are very similar.
The upcoming new movie from Pixar called Inside Out has a new logo.
Some logo news from Europe… First, leaders in Newport seem thrilled with this new logo for the upcoming NATO summit in Wales. But we can’t see why. The new logo features a bridge icon that represents the local Transporter Bridge. Locals are excited about the exposure this will give the city. But wait a minute. How many people outside of Wales will recognize the bridge as a local landmark? How many inside? Our guess is precious few. The logo on the whole is a big ugly mess of icons, colors, and words in two languages (one of which is not Welsh). This is the kind of mess you get when you design in committee or have too many people with a say in the design.
Also from Europe, the EU released a new logo to help prevent the sale of fake medicines. While we applaud the effort, we are skeptical of its effectiveness.
Pictured here is the new logo for the Russian Army. It uses the colors from Russia’s national flag. The designers chose the five pointed star which for three thousand years has represented security and protection (why didn’t we know that?). But more than one person has pointed out that it is very similar to the star that used to grace the signs at the Mall of America, which may not be the best image for a nation’s Armed forces. Coincidentally, Arlington Texas rolled out a new red, white, and blue star logo this week as well.
Fiat Chrysler has a new, boring logo.
Google kept up its barrage of World Cup themed logos (they show when you type in a World Cup related search term) this week, with different logos for different games. We really like this logo showing the letters lining up in a wall to block a free kick, then running away in fear—shown for searches related to the USA vs. Portugal game.
Did we miss anything? Let us know in the comments.