13 Motivational Quotes for Entrepreneurs from Barbara Corcoran

Barbara Corcoran Small Business QuotesBarbara Corcoran is most recently recognized as the first female on Shark Tank based on her credentials as the woman who turned a $1,000 loan from her boyfriend into a billion dollar empire. Sure, it didn’t happen overnight, but can you say “quintessential entrepreneurial dream”?

Corcoran’s degree is in education. She taught school for one year before picking up part time jobs, one of which involved renting apartments in New York City. Her entrepreneurial breakthrough came when she published a New York City real estate guide highlighting trends in the market and then sending it to prominent New York City newspapers. Sources like The New York Times picked up The Corcoran Report, legitimizing her business at no cost to Corcoran. She also has an uncontested claim as the first person to think of using the internet to show real estate properties.

After nearly 3 decades in the industry, she sold her real estate business for $66 million in 2001. Since that time, she has continued as a syndicated real estate columnist and contributor, author, and savvy investor (which is how she turned her $66M into more than $1B).

Corcoran is also a sought-after key note lecturer and subject matter expert. Here are some of her most quoted pieces of advice for entrepreneurs:

“If you want to be noticed, dress the part.”

“Failure is my specialty.”

“Finding opportunity is a matter of believing it’s there.”

“Don’t you dare underestimate the power of your own instinct.”

“People want to do business with someone they like. If people like you, they’re going to want to do business with you. And if they don’t you’re going to have an almost insurmountable obstacle to overcome.”

“Most great entrepreneurs I know are nothing like the other kids. They’re almost like tangent lines—those lines that seem to go nowhere. Nothing connects them, until they get out in the real world. Then they connect just fine.”

“A good organization is like a box of crayons. You need different colors of the spectrum, but all the crayons should fit in the box.”

“Always choose attitude over experience. Always.”

“That ability to pop back up is true of anyone who succeeds in their field.”

“Great sales people [don’t] have the ability to feel sorry for themselves.”

“In business, you’re the Chief Salesman. Create a sense of demand, rather than waiting to have demand.”

“The joy is in the getting there. The beginning years of starting your business, the camaraderie when you’re in the pit together, are the best years of your life. So rather than being so focused on when you get big and powerful, if you can just get the juice out of that… don’t miss it.”

“If you get labeled a winner, people come along for the ride.”

—Barbara Corcoran, Entrepreneur, Shark Tank Investor

Posted in Advice, Entrepreneur, Start-ups, Success | Tagged , , , , , , | Leave a comment

16 Inspiring Quotes for Startups, Entrepreneurs, and Small Business from Robert Kiyosaki

Robert Kiyosaki QuotesYou know him as the creator of the Rich Dad brand based on his Rich Dad Poor Dad book series. Robert Kiyosaki is also an entrepreneur, an investor, financial commentator and radio personality.

Originally from Hilo, Hawaii, Kiyosaki graduated from the United States Merchant Marine Academy which, if not necessarily unlikely, is an unpredictable start for an entrepreneur of his caliber. Being a small business owner or entrepreneur isn’t always marked with success. For Kiyosaki, he endured multiple bankruptcies and a car-dwelling situation before hitting his stride by making a series of smart business ventures and getting into real estate investing. Acquisition of hard assets is a concept that he both practices and preaches. His approach to financial success and business falls a little outside the traditional path, but the result of his success has bred the same lessons for him as any other entrepreneur.

Kiyosaki is a champion of the entrepreneur and he’s liberal with advice: learn to sell, brand, and market. Considering his book series and significant media presence, it’s not hard to find his advice and inspiration for entrepreneurs, but we’ve curated some of the best nuggets here:

“If you are the kind of person who is waiting for the ‘right’ thing to happen, you might wait for a long time. It’s like waiting for all the traffic lights to be green for five miles before starting the trip.”

“Often, in the real world, it’s not the smart who get ahead but the bold.”

“The richest people in the world look for and build networks; everyone else looks for work.”

“When times are bad is when the real entrepreneurs emerge.”

“If you avoid failure, you also avoid success.”

“Critics only make you stronger. You have to look at what they are saying as feedback. Sometimes the feedback helps, and other times, it’s just noise that can be a distraction.”

“The thing most people don’t pick up when they become an entrepreneur is that it never ends. It’s 24/7.”

“You have to look for teachers. If you want to be a mechanic, go hang out with mechanics.”

“I believe that one key to success is to accept truth – no matter how it’s spoken.”

“Quitting is the easiest thing to do.”

“Inside every problem lies an opportunity.”

“Face your fears and doubts, and new worlds will open to you.”

“I wasn’t born a natural entrepreneur. I had to be trained.”

“Sometimes the hardest thing to do is to trust your team. It’s a lesson I’ve had to relearn quite a few times.”

“Success is not a stop sign.”

“Most businesses think that product is the most important thing, but without great leadership, mission and a team that deliver results at a high level, even the best product won’t make a company successful.”

—Robert T. Kiyosaki, Entrepreneur, Author, Investor

Posted in Advice, Entrepreneur, Quotes, Small Business, Start-ups, Success | Tagged , , , , , , , , | Leave a comment

Logo Design News This Week (4.43)

This is the last edition of logo design news for the month of November. Next week we’ll be taking a few days off to digest enormous portions of mashed potatoes, turkey, and a few yams. We’ll be back in two weeks with a double portion of LDNTW. Until then, here’s all the logo-oriented news that we saw this week. Check it out:

$5000 for a logo? That’s a bit much. Seems like a good time to point out you can get an amazing logo for $49 using our online logo maker software.

World Rugby Logo DesignThe International Rugby Board is done and gone. In its place is the new World Rugby organization. As might be expected with any new organization (especially those profiled on a logo design blog) this one comes with a brand new logo. We like this logo a lot, even though its a bit too shiny. The icon resembles the sport’s ball, but also forms a W (we suppose for World). The new logo is supposed to embody the organizations’s mission statement to grow the game globally. We’re not sure how a logo does that, but silly brand speak shouldn’t take away from a pretty good design. It appears that a lot of rugby fans don’t love the change.

Ford introduced a new model Explorer—the Platinum—with a bunch of new option, a higher price tag, and the first ever non-blue Ford logo. This one is platinum colored.

Cornell Tech Logo DesignCornell Tech (part of Cornell University and Technion-Israel Institute of Technology) launched in New York City in 2012 with a pretty standard university logo. With brand awareness at something close to zero, they hired design agency Sullivan to create, not a new logo, but a mnemonic symbol for them. It was introduced in September (we just saw it at Wired). We’re on record with our preference for traditional iconography when it comes to university logos, but we make an exception for this mark. We like it. Despite its future location on Roosevelt Island, at least one execution of the brand mark uses the streets of Manhattan to add texture to the twisty T. And it plays of the idea of flexibility, which appears to be something of a guiding principle for the university (which is currently housed on NY’s Google campus).

Juneteenth has a new logo to celebrate its 150th anniversary.

Band Aid 30 Logo DesignYou may have heard that Boomtown Rats singer, Bob Geldof, has once again gathered as many pop artists as he could to produce an updated version of Do They Know It’s Christmas in support of the effort to fight the spread of Ebola. This week we got a first look at the logo for the track. And it’s about what you might expect, a reworded version of the original logo. Just like the song. The red and white color combination help it stand out. This is where we encourage you to purchase the track or the album to help support this good cause. Go on. It’s for a good cause.

Speaking of charitable causes with British ties, check out this review of the rebrand of the YMCA in the UK.

Mental-Health-Commission-Logo-DesignOkay, we get the feel-good aspect of having children design an organization’s logo. Even more so when the children have Asperger’s. But from a brand standpoint, this is a really bad idea. A logo made up of small tear drops enclosing words simply can’t be displayed in any way that makes it meaningful. Why not just have a poster competition then slap the real logo on it and promote the heck out of it. Then, it’s still a feel-good story. But it won’t mess up the brand image of your organization. Yeah, I know… I’m missing the point. But as far as branding goes… this is a dumb move.

The City of Lafayette gets a logo that is supposed to have mountains, but looks more like a bunch of canopies. Or a tent city.


Ne BYU Cougar Logo DesignHowdy Sailor! This week, Brigham Young University unveiled a modernized version of an old logo that has fallen out of use in recent years. This new rendition of Cosmo the Cougar cleans up the lines of the old mark (which you can see at this link) and is a nice improvement on the old logo design. This is something we’ve seen more and more as Universities look for ways to sell more apparel and logo gear to students and alumni. Fans should see the new mark out in the wild soon. And speaking of logos with vicious cats, check out the new logo for Brenau University. Alas, their cat doesn’t wear a sailor hat.

A good article given the criticism we dish out here on a weekly basis. Should a brand care what we say about its new logo. The answer is generally no. Unless your logo really is that bad. Then, maybe.

Fulton Center Logo DesignOkay, this round up is getting a bit long. But we can’t end without showing you this cool oculus logo design for Fulton Center, a new transportation hub where eleven different subway trains converge in New York. Yeah, concentric lines are a bit trendy right now, but we like it. Careful observers will notice there are eleven lines in that icon. The icon is rotated five degrees to represent the five subway lines that meet at the center—that’s the kind of detail that designers like to do, then suggest it means something, but no one else will ever notice. Still, eleven trains on five lines and one pretty good logo. But then it was done by Pentagram, so what did you expect?

One more logo we like: the new design for Naked.

Velvet Revolution Google Logo DesignLast, but not least, we saw this new logo design for Google celebrating the 25th anniversary of the Velvet Revolution in what was then known as Czechoslavakia. You probably only noticed it if you live in the Czech Republic or Slovakia today. Given the historical significance of that peaceful revolution and the changes it wrought, more people should know about it (and maybe the logo will help).

Did we miss anything? Let us know in the comments.


Posted in Logo Design This Week, Logos, News | Tagged | Leave a comment

How To Use Schema.org Markup for Your Logo Design

Last year, Google announced that they would start supporting schema.org markup language for organization logos. For those of you who aren’t web programmers, that means that you can add a bit of code to your website that tells Google which image on your site is your logo.

Schema.org is a identification protocol that helps the search engines understand the context of the information on your website. You can use it to designate all kinds of information like the date and time an event (like a conference) will begin, the price of a product and how many you have in stock, store hours, telephone numbers, and much more. Using the schema.org markup on your website helps make sure Google (and Bing) get things right.

Now, you might think that naming your logo file something like “mycompanylogo.jpg” would be enough.

Not so. While the search engines are pretty good at guessing, some sites (like ours) can have several different files displaying icons and other designs on a single page, Google and Bing would prefer that you specify the image, rather than leave it up to them.

This code simply tells the search engines the location of the design file you would prefer they use when they pull your logo design to display in search results.

It’s as easy as including the following code in your website (with the correct file names and locations, of course):

<div itemscope itemtype="http://schema.org/Organization">
  <a itemprop="url" href="http://www.yourcompany.com/">Home</a>
  <img itemprop="logo" src="http://www.yourcompany.com/logo.png" />

Best practices suggest that your logo should be a stand-alone file (not part of a banner image), visible on your home page, and should not be animated.

If your site doesn’t use image tags to display your logo, but rather uses CSS to place your logo, you can use meta tags in your code, like this:

<div class="logo logotext" itemscope itemtype="http://schema.org/Organization">
<h1><a itemprop="url" href=http://www.yourcompany.com/">Your Company</a></h1>
meta itemprop="logo" content="/images/logo.png" />

Or, if your site uses JSON-LD or another supported programming syntax, you can use this code, which was added by Google last month:

<script type="application/ld+json">
      "@context": "http://schema.org/",
      "@type": "Organization",
      "url": "http://www.yourcompany.com/",
      "logo": "http://www.yourcompany.com/logo.png"

Whichever code you use on your site, be sure to test it with Google’s Rich Snippets Testing Tool before going live.

What does the Schema.org markup do?

It simply tells the search engines that the image located at “http://www.yourcompany.com/logo.png” is the logo file they should use when they display it in search results.

What does it look like when they do it?

Do a search for a big brand, like Ebay. On the left you’ll see the typical search results and with links to pages Google thinks will be most useful to you along with a few ads. On the right, you’ll probably see a box that features the company’s logo and some basic information related to the company. Google calls this the Knowledge Graph.

It looks like this:

Ebay Search Box Schema.org

Google pulls this information from Ebay’s website as well as other sources. Schema.org markup simply makes it easier for the search engine to identify the correct information to display.

Interestingly, although Ebay does use schema markup to note the correct URL of the website, it doesn’t take advantage of any of the other potential uses for the code on their home page. That’s very common. As a small business, you can put your website ahead of many big brands that have yet to get fully with the schema.org program.

Now, let’s image that Google decides to display information related to your company in a knowledge graph, like what they’ve done above for Ebay. By using the schema.org mark-up to tell Google which file is your logo, they’ll show the correct file. This is particularly important if you have a new logo or have updated your logo recently.

Some SEO experts report that using schema.org markup on your website can increase click-though rates by 30%. Though we doubt that using the markup only for your logo and not for the other potential markup attributes will get you this kind of result, it certainly can’t hurt. It’s generally a good idea to follow Google’s recommendations when it comes to keeping your website’s code up-to-date.

Want to learn more about schema.org markup? Check out their website.

And if you need a logo design for your site, there’s no better choice than Logomaker.com.


Posted in Advice, Branding, Logos | Tagged , | Leave a comment

6 Quotes for Startups from Ryan Seacrest to Inspire You

Ryan Seacrest Startup QuotesHis net worth is valued at $65 Million (Forbes, June 2014) and he is called “the busiest man in showbiz.” Ryan Seacrest runs between jobs in television (e.g. hosting American Idol, E! News, Emmy Awards), radio hosting (he’s had his own morning radio show which has been syndicated since 2008, TV production and is involved in his own clothing line (Macy’s). Katherine Wheelock of Details magazine says of Seacrest: “He has amassed a collection of contracts, hosting engagements, and promotional deals that makes Donald Trump’s plate-spinning seem prosaic.”

The Atlanta native moved to Los Angeles in the mid-90s to launch his radio show which lasted until he took over the vacated Casey Kasem slot. He started to get time in front of the camera and eventually scored what turned out to be his most publicized job, hosting American Idol. On the production end, it was through Ryan Seacrest Productions, for instance, that the Kardashians found inexplicable fame through their reality TV show and various Kardashian spin-off shows.

Maybe “entrepreneur” isn’t the first word that comes to mind when you think of Seacrest, but there’s something to be said for his unmatched 7-day work week and not settling for doing anything other than what he initially set out to accomplish. Of his beginning at the radio station in Atlanta he said, “I remember thinking: ‘Everything I do from this point on is a step. If I’m scrubbing the break room, I’m closer to the studio room. And if I’m in the studio room, I’m closer to the microphone. If I’m closer to the microphone . . . ‘ I really got the psychology of it—that everything is connected.” He has done all that and then some, and here are some quotes from the “King of All Media” about his success and work ethic:

“I knew I could control one thing, and that is my time and my hours and my effort and my efficiency.”

“Mine’s a pretty simple strategy: There’s not a lot of talent here, but there’s a lot of hustle. I have to be in every place I can and be busy.”

“Failure? Scared to death of it.”

“I think more than anything else, I know when I go to bed that no one’s working harder doing what I’m doing, and I think, quite frankly, simply that hard work at some point was going to pay off.”

“I use every opportunity, whether on my radio show or on television, to break stereotypes.”

“We meet no ordinary people in our lives. If you give them a chance, everyone has something amazing to offer.”

—Ryan Seacrest, Media Personality

Posted in Advice, Quotes, Success | Tagged , , , , | Leave a comment

Logo Design News This Week (4.42)

Just like every other Friday, we’re back with this week’s round-up of logo design news. Here’s all the stuff we noticed over the past seven days:

New Pizza Hut Logo DesignThe biggest logo design news of the week hasn’t actually happened yet, but it’s getting a lot of press. Pizza Hut is going to unveil a new logo next Monday, though the logo has already leaked (shown here). The new logo is said to be inspired by pizza sauce on dough with the roof icon in the middle. Not horrible, but now that Pizza Hut has moved away from the “hut” actually being in the logo (it’s now just the roof), the white icon looks something more like a floating UFO. However, the new menu items (stuff like Siriachi sauce, balsamic drizzle, and curry) sound promising.

Machinima has a new M logo. And following the superhero theme of that logo, here’s the new logo for the Daily Planet for the upcoming Batman vs. Superman movie.

Moline School District Logo DesignAnd speaking of M logos, the Moline-Coal Valley School District has an artsy new logo. The icon features an origami-type design (which has been trendy over the past year or two) with a Big M. One assumes this is for Molina. But the negative space in the M forms a book, which is a nice tie-in to the school’s mission. The icon looks familiar, but perhaps it is just a resemblance to the Melbourne logo designed by Landor a few years back. We don’t usually feature logos for small school districts, but this one is pretty good. So we share…

The long-running soap opera, Days of Our Lives, has a new logo. Does the lower-case “o” in “our” bother anyone besides us?

Star Wars Force Awakens Logo DesignStar Wars fans have been eating up every bit of news that has come from the new movie, which reportedly has wrapped principal photography in England in the last week or so. This week saw the release of the new movie’s logo on Twitter. We’re looking forward to the next installment and the release of the logo just whets everyone’s appetite for more.

Metal Packaging Europe has a new recycling logo design.

2014 Goodyear Cotton Bowl Logo DesignLast week we showed you the new logo for the GoDaddy Bowl, this week we got a look at the new logo design for the Goodyear Cotton Bowl. You might be wondering… what do Good Year and cotton have in common? Good question. The answer is football, which seems to have an uncanny ability to match sponsors with games in the pursuit of getting the sponsor’s name in front of as many fans as possible. As for the logo—bleh. It has cotton. It has a football stadium. And nothing to recommend it as a great design.

Ad agency Campbell Mithun has changed its name and logo. Very modern, or perhaps soviet looking. The more we look at it, the more we like it.

Golden Eagle Logo DesignFans of Southern Miss were treated to a couple of new logo options this past week. The University unveiled two design options for the Golden Eagle—one with a new eye, and one with the old (or something like the old). If we had a vote (and weirdly we don’t), we’d pick the newer “dynamic eye” design.

One more football logo (it’s the season): a new logo for the Great American Classic between East Central University and Southeastern. We’ve never heard of this game before, so maybe its not the classic its been advertised to be. Or maybe we’re not the football fan we thought we were.

Rosetta Comet Google Logo DesignWrapping things up, this week saw two new Google logo worth mentioning here. As usual, Google honored Veteran’s Day with a logo design that paid tribute especially to women who have served in the Armed Forces. You can see that logo here. Then on Wednesday, Google put up a new logo to celebrate the landing of the European Space Agency’s satellite Rosetta on a comet. While the logo is pretty cool, the ability of man to place a satellite on a comet? Holy crap, that’s cool.

Did we miss anything? Let us know in the comments.


Posted in Logo Design This Week, Logos, News | Tagged | 1 Comment

What Does The Color Green Mean?

A few weeks ago we shared our thoughts about color psychology and the meaning of red.

The bottom line is that most of what you read about color isn’t based on science. In fact, a lot of the thinking about color seems to be pulled out of thin air. Or worse.

Like the stuff that’s been said about the color green. We did a quick Google search and grabbed a few quoted from pages that appear in the search results for the meaning of the color green:

Green is the color of balance and harmony… it is the great balancer of the heart and emotions…”

“Since the beginning of time, green has signified growth, rebirth, and fertility.”

“Certain mid-range greens increase appetite.”

Where to start?

How exactly does green balance the heart? Or the emotions?

Since the beginning of time… can we see the documentation on this? Was anyone actually present at the beginning of time to see that green signified growth or rebirth?

And while we’re at it, can someone please show us the science behind the idea that the color green can increase appetite? As we wrote about the color red: there is simply no scientific evidence to back up claims like this (unless you’re a fish).

Does anyone else get the feeling that this stuff was written by dial-a-psychic, Miss Cleo?

Maybe you’ve seen an infographic with a section like this:

Green Infographic


If green is associated with the harmony of nature, why is one of the logos a robot that symbolizes Google’s mobile operating system? What’s natural about that? If the whole green means nature thing is right, Google’s choice of green for their logo is terrible.

Okay, so green does have a strong connection to nature. And recycling. But that doesn’t mean that using green in your logo will make people think about nature when they see it.

Color doesn’t work that way. Do any of these logos make you think of nature? Or harmony?

Holiday Inn Logo Design

HR-Block Logo Design

X Box Logo Design

TD Ameritrade Logo Design

Sony Ericsson Logo Design

DA Davidson Logo Design

Not really. Because none of these products are natural or have anything to do with harmony. You associate the logo and its color with the product or service offered by the company. Even when the product has nothing to do with the supposed meaning of the color used.

Yes, there are hundreds of logos for natural products that use green. But that doesn’t mean that if you use green in your logo, people will automatically associate it with nature.

Just ask BP.

Posted in Color, Research | Tagged , | Leave a comment

8 Quotes from London-based Entrepreneur Jessica Butcher

Jessica Butcher Startup QuotesOur inspirational quotes for this week come from across the pond, where Jess Butcher and her co-founders have found international success with their “augmented reality app”, Blippar. It turns any physical, printed image, or product into an interactive digital experience. Butcher currently oversees the expansion of the brand as head of the company’s consumer-marketing divisions.

Butcher says that looking at her CV leading up to Blippar, you’d basically come to the conclusion that she had a short attention span or was difficult to manage. She had spent a couple of years founding an eco-tourism company in Africa, another period helping launch Alibaba.com in Europe, and a stint heading up partnerships at isango.com. Of her 14 years of professional experience before her Blippar success, she says: “I hadn’t needed that MBA to get here or to follow a set path —just my own self-belief, hard work and of course that all-important right-time, right-place luck.” To those among us who are still bush-whacking our way into getting that start-up off the ground, here are some lessons learned from Jess Butcher who has experienced the frustration and boredom of being employed by someone else, the burn of failure, and the satisfaction of victory.

“Invest in memories. It’s ultimately what life is about—people, places, moments and experiences.”

“Stop benchmarking yourself against other successful entrepreneurs or business people—it wastes valuable energy!  Your personality and circumstances are unique and there is no right or wrong way to grow an innovative business.”

“Learn from others’ experiences and be inspired by them, but also make your own rules and navigate your own path.”

“Sometimes it’s the right decision to end a particular course of action or working relationship, but I now make a more concerted effort to salvage or reverse a situation.”

“Trust your gut instinct as much if not more than the numbers, and surround yourself with people who you respect and enjoy working with.”

“The occasional error of judgment or wrong move can often move your business faster than the right ones… About-turns are not weak, they’re strong and demonstrate good leadership, but they need to happen quickly and be communicated decisively.”

“If you’re fortunate enough to have a product or service that you can trade for another, then ‘in kind’ deals can help a lot with cash flow in the early days.”

“My path to entrepreneurialism was more a default necessity out of the fact that I wasn’t very good at being someone else’s employee combined with this constant thirst to ‘disrupt’ and ultimately, and most importantly… luck.”

—Jess Butcher, CMO & Founding Director at Blippar

Posted in Advice, Entrepreneur, Start-ups | Tagged , , , , | Leave a comment

Logo Design News This Week (4.41)

That week went fast. It’s Friday, which means it’s time to take a look back at the latest news from the world of logo design. Good logos and bad, here’s what caught our eye:

Arizona Lottery Logo DesignLet’s start off with the new logo for the Arizona Lottery, announced just this week. Based on recent analysis on why players are attracted to the game, the new logo is supposed to convey a sense of fun and entertaining nature the lottery games offer. Given the cheap, clip-art prospector look of the old logo design, which also featured the state’s flag, we’d say this is an improvement that will make the new logo a little more versatile, though we wonder if the star iconography is connected a little more closely to Texas than Arizona. Nevertheless, a good step forward for this brand.

November has come to be known as the month when men grow out their mustaches to draw attention to prostate cancer and other men’s issues. Emblematic takes a look at the rise in logos with nose neighbors, lip dusters, and crumb catchers.

GoDaddy Bowl Logo DesignIt used to be called the Mobile Alabama Bowl, then the GMAC bowl, and now the GoDaddy Bowl. And it’s never been shy about advertising it’s sponsor’s connections in the official logo. This week we got the first look at the new Bowl logo, which screams GoDaddy. If you’re not bothered by the massive presence of the sponsor, then it’s not a bad logo. The design is simple, featuring standard elements of a football and shield. GoDaddy will certainly love it.

We’ve said it before, we like minor league baseball logos. Like the new-last-year Akron Rubber Ducks which we wrote about here. This week their logo was named the Best New Logo of the Year by Ballpark Digest. We assume that’s a prestigious award.

New SAPO Logo DesignHere’s a new logo we love (via Brand New) for Portuguese search engine and web portal SAPO. The old logo was cartoonish and dated, while the new logo is abstract, a bit more sophisticated, and unique. The 3D effect gives the icon some depth without jumping out at you. Nice. And the new word mark is a big step up as well, nothing amazing, just a good use of a strong font. With all the badly designed icons we see each week, it’s nice to come across one like this. Bravo, SAPO.

Two cities share a logo. So who’s name goes first? It’s a logo controversy!

Respublica University Logo DesignOne category of branding that we tend to like is college and university logos. We’ve profiled many here on the blog and they tend to fall into one of two categories. Either they rely heavily on traditional design elements like shields, books, scrolls, and latin phrases on ribbons, or they try to be so different that they end up not looking like schools at all. This logo is for a bookstore, not a university, despite the name: Respublica University. However they do a great job of capturing the iconography of the first direction, while creating some distance as well.

After 51 years, Chrysler is putting its pentagram/star logo into storage. Another Logo R.I.P.

Election Day Google Logo DesignGoogle’s latest logo was posted for Election Day in the United States. And as is becoming more common, it was more than a simple logo. Clicking on this icon let you search for your polling location so you could vote. A great use of the logo and a great way to generate some positive PR for the day.

Did we miss anything? Let us know in the comments.


Posted in Logo Design This Week, Logos, News | Tagged | Leave a comment

Your Brand Is Your Friend. No Really. Science Says So.

Brains and BrandingFor the past 10 years or so, it has been common to hear experts (marketers and brand managers) talk about how brands need to create relationships with customers.

That’s why there are so many brands on Facebook and Twitter—just waiting for you to like them, or comment on your experience with them.

And while you may think that its ridiculous to have a “relationship” with your tooth paste or laundry detergent, the experts are quite adamant.

They want to be friends.

Actually, there’s a very good reason we hear this kind of thing (although the experts may not even know it). And that reason may surprise you.

When we think about brands (and logos) that we like, we use the same part of the brain that we use when we think about our friends.

It’s true.

Researchers in Lisbon and Glasgow recorded brain function when participants assessed real brands (represented by recognizable logo designs) and fake brands (with meaningless but real-looking logos). The fake logos were designed to mimic real brands and their symbols, even though the brands they represented were made-up.

Guess what they found?

When participants recognized a brand, they activated a network in their brains following the cortical midline and parietal brain structures (paracingulate and cingulate gyri, precuneous cortex, angular gyrus, and posterior supramarginal gyrus). These areas are thought to be used in self-knowledge, person/social perceptions, and mentalizing tasks.

Did we lose you?

Let’s say all that in normal English…

When people saw logos they recognized, their brains lit up in the same areas where we form opinions about ourselves, recognize other people, and form empathy-based relationships.

Or even more simply: we appear to think about familiar brands (and logos) the same way we think about our selves and our friends.

When participants saw the fake brands, this response was absent.

More from the study:

“Our results suggest that, conceptually, individuals do not think about brands as they think about trivial objects or animals, but in the same plane and using the same cognitive processes supported by the same brain network, they think about their confederates, and in this sense, humans have a special cognition toward brands…

The means that the relationships that humans maintain with brands may be more than a convenient metaphor. In fact, we claim that if the cognitive processes that subserve human-human and human-brand relationships are biologically the same, there [is not a] space for a distinction.”

So, all that talk about brands having relationships with customers? Maybe there’s something to it. Though, let’s be honest, this phenomena is most likely to happen with brands you truly love—lifestyle brands and brands you purposely choose to use.

And if the above research is true, then brand owners need to give more thought to how they are speaking to customers.

Do you talk to them like friends? Because that may be how they see your brand.

On the other hand, there are a few products that don’t need this kind of relationship.

For more cool facts about brands, logos, and science, check out this infographic that details how brains see logos. And you can create your own brand here.


Posted in Branding, Logomaker, Research | Tagged | Leave a comment