As always, Friday at the Logomaker blog means it’s time to take a look back at the news from the world of logo design. Here’s the stuff that caught our attention:
On the heels of last week’s report that game paraphernalia company Corsair had switched logos, much to the company’s fans’ chagrin, the company has announced that it won’t in fact be switching logos. Rather they’ll be staying with the older sailboat design. Logo critics have claimed another scalp.
This is kind of fun: Designer Alejo Malia created a page of Starbucks logos celebrating the different kinds of customers who visit the store each week.
Another update on an item from last week: We told you about the Vietnamese sandwich shop that offended a few people because of the red star logo and the use of the Saigon. Well, they already have a new logo. We have to applaud Yum! brands for their quick action on making the change. The new logo has appeared so quickly that we’re tempted to suspect that this may all have been a media stunt to drum up PR for the new brand. There’s no such thing as bad PR if people are talking about your company, right?
Is the Apple logo on the back of the iPhone the reason the phones bend?
Here’s a creative rethinking of the logos for Facebook, Twitter, and Instagram to encourage breast cancer awareness. The logos were not developed by the companies, but rather the Breast Cancer Awareness Foundation. They are asking customers to appeal to their favorite social media company to temporarily replace their logo designs with the new versions, which depict a hand checking a breast with the smart tagline: If only you checked your breasts as often. Good ideas, though it’s not likely to go far.
The country of Turkey has a badly designed new logo that was unveiled earlier this week. The logo is supposed to promote Turkish products around the world and will replace the Made in Turkey tagline on most products. It’s too bad they didn’t choose a decent typeface—or even kern it (space the letters) appropriately. The country name is an amalgam of patterns that is a little weird to read in some sizes, but the spacing of the letters in the tagline really bothers us.
BBC Good Food has a new logo—with a hidden smile that is meant to subtly communicate a fun, playful tone. The new logo will be used across several different media properties (website, magazine, events, etc.) to bring them all together under a single visual identity. Not bad.
Advertising Agency WongDoody has a new logo that plays off their somewhat silly (but real) name and the recent trend to associate new logos with all things scatalogical.
And we wrap up this week with a look at Google’s new logo celebrating their own sixteenth birthday. Google is old enough to drive—just in time for all those driverless cars they are working on. Unlike most special logo designs from Google, this one was viewable around the world.
Did we miss anything? Let us know in the comments.