Logo Design News This Week (4.23)

At last we’ve come to the end of the week, which traditionally means it is time to take a look back at the news from the world of logo design. Heres the stuff we noticed:

76ers Dribbling Ben Logo DesignThere were quite a few announcements about new sports logos—including one that sadly won’t be a logo after all. Early this week we saw a lot of online chatter about this new logo for the Philadelphia 76ers, featuring Ben Franklin dribbling a basketball. Unlike most other recent mascots for professional sports, this design doesn’t feature a fierce or nasty-looking character ready to rip an opponent to pieces. Rather, it’s friendly and fun. Which may explain why it won’t be used by the 76ers after all. Who knew America’s first ambassador to France had mad dibbling skills?

On the West Coast, the Golden State Warriors also unveiled a series of new logo designs that hint at an upcoming move back across the bay to San Francisco.

Louisville FC Logo DesignThough most of the soccer-loving world is focused on the World Cup this week, new Soccer Club Louisville FC announced a new logo this week. You might remember that the club already announced their logo just a few weeks ago. Unfortunately, fans didn’t like it, so the team hurriedly put together a contest that received more than 100 new logo ideas. The winner, which tweaked the original design just a bit, is shown here. The new logo is a bit better than the old one. It still features the original bourbon barrel and fleur-de-lis, but has added a few city related icons and redrawn the shield. The type treatment is also greatly improved. But it is still not among the great logos of the MLS.

Louisville FC wasn’t the only Kentucky sports team to get a new logo this week. Check out the new designs that Murray State announced on Tuesday. Now those are good sports logos.

New Hull Tigers Logo DesignOne more  soccer (or in this case, football) related logo from the past week. Hull City, unveiled a new club crest that doesn’t include the name of the Club, but it does have the year that the club was founded. The idea behind dropping the name from the logo is that the club’s owner believes the team will be more marketable outside of Hull without the small town connotations. So the Hull City Tigers are, at least unofficially, just the Tigers.



The Hell’s Angel’s motorcycle gang logo has been banned in Germany.

New Google Android Logo DesignEnough of the sports logos… Google updated the logo for its Android operating system this past week, opting for a type face that is significantly easier to read, but losing some of the tech-feel that made the old logo so unique. The new logo is also all lowercase, which many perceive to be friendlier than logos in capitals. We like the update, but a few designers have compared the new word mark to the Bloomingdale’s logo. They are very similar.

The upcoming new movie from Pixar called Inside Out has a new logo.

Wales Nato Logo DesignSome logo news from Europe… First, leaders in Newport seem thrilled with this new logo for the upcoming NATO summit in Wales. But we can’t see why. The new logo features a bridge icon that represents the local Transporter Bridge. Locals are excited about the exposure this will give the city. But wait a minute. How many people outside of Wales will recognize the bridge as a local landmark? How many inside? Our guess is precious few. The logo on the whole is a big ugly mess of icons, colors, and words in two languages (one of which is not Welsh). This is the kind of mess you get when you design in committee or have too many people with a say in the design.

Also from Europe, the EU released a new logo to help prevent the sale of fake medicines. While we applaud the effort, we are skeptical of its effectiveness.

New Russian Army Logo DesignPictured here is the new logo for the Russian Army. It uses the colors from Russia’s national flag. The designers chose the five pointed star which for three thousand years has represented security and protection (why didn’t we know that?). But more than one person has pointed out that it is very similar to the star that used to grace the signs at the Mall of America, which may not be the best image for a nation’s Armed forces. Coincidentally, Arlington Texas rolled out a new red, white, and blue star logo this week as well.


Fiat Chrysler has a new, boring  logo.

Google World Cup Logo Design2Google kept up its barrage of World Cup themed logos (they show when you type in a World Cup related search term) this week, with different logos for different games. We really like this logo showing the letters lining up in a wall to block a free kick, then running away in fear—shown for searches related to the USA vs. Portugal game.

Did we miss anything? Let us know in the comments.


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What Is Your Logo Design Worth?

As a follow up to last weeks post on what a logo should cost

So if you hire a designer and pay $2000 for a logo, your logo design is worth $2000, right?

And if you create a logo for less than $50, you logo is worth less than $50.

Before you answer that, consider this:

Nike Swoosh Logo DesignIn 1971, Nike founder Phil Knight paid designer Carolyn Davidson just $35 for the swoosh logo. Adjusted for inflation, thats still just $206 today. But the company is worth almost $66 billion and the brand alone is valued at more the $24 billion.

Is Nikes logo worth just $206?

On the other hand…

Cingular Logo DesignCellular phone customers from the early 2000s might remember Cingular and their friendly orange jack logo. Cingular reportedly spent more than $4 billion to make their brand one of the most liked in the world, and in the process, attracted the largest customer base in the cell phone market. (Not all of that money was spent on the logo, but the logo development certainly cost hundred of thousands of dollars.) Then, after just six years, the company merged with AT&T and announced that they would abandon the Cingular name and logo. Today, even many former customers wouldn’t recognize the logo.

Is Cingulars logo worth millions of dollars today?

The Nike logo is valuable because millions of customers like the brand and look for it whenever they need a pair of shoes or athletic gear. The money spent to create the actual logo design has almost nothing to do with its true value.

This takes time, effort, and yes, a bit of money.

The Cingular logo design is just about worthless because the company hasnt used it in almost eight years. No one sees it and it no longer represents anything of value.

The lack of investment of time, effort, and money has left jack without value.

The same is true for your logo. Its value isnt determined by what you pay for it (you can get a perfectly serviceable logo for $49). Rather the value is determined by what you do with it.

As your brand and logo come to represent that positive interactions that customers have with your company, its value will grow. A great product matched with great customer experiences over time will add tremendous value to your logo—no matter how much or how little you paid to have it designed.


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11 Inspirational Quotes for Running a Successful Business from Russell Simmons

Russell Simmons Startup QuotesQueens native, Russell Simmons, co-founded the hip hop music label Def Jam Records in 1984 when he was 27. In the 30 years since then, he has expanded into the fashion industry (Phat Farms clothing), financial services, TV, and film. He sold both Def Jam and Phat Farm for more than $100M each while he currently runs Rush Communications—a holding company that invests in prominent brands in the media, fashion and lifestyle industries.

Simmons’ net worth is estimated to be over $340 million. Tania Padgett of CNN Money reported that “Simmons says that a positive attitude, passion and openness to wealth—both spiritual and material—are some of the qualities needed for entrepreneurial success.” You can read all about it in Simmons’ book, Super Rich: A Guide to Having It All, or you can catch snippets of his philosophy below (which, surprisingly, is more about generosity than making money).

“Respect your parents. What they tell you is true. Hard work, dedication and faith will get you anything. Imagination will drive itself. You can get anything you want, but you have to have faith behind all your ideas. Stick to your goals and have an undying faith.”

“If you wake up deciding what you want to give versus what you’re going to get, you become a more successful person.”

“I think if you’re open-minded, the road will take you where it takes you. If you’re closed, you might not get to go where the road is heading.”

“The stuff I do, I do every day, and I’ve been doing it for long periods of time. I don’t start and quit—ever. I start and stay on it.”

“From a business standpoint, I instinctively do things: when I get something right, it’s never because I use my brain.”

“I think that diversity is key for the next American entrepreneurs. They want to be a part of this society where there is so much diversity they have to have people from all the experiences.”

“As I get, I give. Giving as you get is critical. It has everything to do with being happy for yourself, and making others happy is the cause of making yourself happy, and it’s the cycle of giving and getting.”

“I’ve been blessed to find people who are smarter than I am, and they help me to execute the vision I have.”

“I like to do things that I see clearly that are in my, you know, scope. And then, I had to figure how I get talented or smart business people around me to execute. That’s what I have to do.”

“I think I’m less afraid of failure than some others.”

“Poverty and lack of knowledge must be challenged.”

—Russell Simmons, Co-founder of Def Jam

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Logo Design News This Week (4.22)

It’s Friday, which means its time again to take a look back at the news from the world of logo design. Heres what we noticed over the past seven days:

NZ Conservative Party Logo DesignNew Zealand’s Conservative Party has a new logo… or at least they are trying to get a new secondary logo approved, but it may not happen. Why? Well take a look at the proposed design to the left. The way the party intends to use the logo is on ballots next to the names of their candidates. See any problem with that? A logo that says Vote next to the names of their candidates seems to be a cynical way to win additional votes. Though, we would guess that it might be effective for some low-information voters. Actually, the real problem may be that it looks a little too much like a get-out-the-vote logo used by the country’s trade unions.

We saw a bunch of news items related to Netflix’s update to their site and apps that features their new logo. But if you follow our regular updates, you knew about that design update two months ago.

Graham Texas Logo DesignLast year, we regularly posted links to news items about small towns adopting new logos in an effort to bring tourists into town. We have repeatedly expressed our doubts that anyone chooses a town to visit based on the design featuring prominently on the town stationery. But that doesn’t stop town after town from adopting logos to represent them to the public. Such is the case this week with the towns of Bloomfield (a contest-winning design that we think is atrocious) and the city of Graham, Texas (where Texas apparently goes home). The City of Napa also has plans to do something similar and a budget of $10,000 to spend. We’d advise them to save their money. Or at least try a more frugal option.

The Comcast Logo (and NBC peacock) will be going up on the roof of 30 Rock despite the objections of people who say it isn’t historical (unlike the GE logo that’s been on the building for all of 26 years).

Relish Logo DesignUK Broadband, the owner of a big section of the radio spectrum suitable for 4G LTE internet use, launched a new brand, Relish, to sell that spectrum. That’s exactly the kind of name you expect from an English company, similar to Orange (a phone service brand) and Curry (a retailer). As for the Relish logo, its not bad, though it hasn’t been getting high marks from designers due to its simple serif font finished with a curved flourish at the bottom of every letter. The characters that accompany the logo are perhaps more interesting that the logo itself.

The USPTO cancelled several trademarked logos used by the Washington Redskins because they were determined to be offensive. No matter how you feel about the Redskin’s name, we should all agree that having beauracrats decide the propriety of a trademark based on political whims is a bad idea.

Feed The Children Logo DesignFeed the Children, a non-profit focused on ending hunger has a new logo. This logo design actually has a name: band together and the word FEED appears in all capitals to emphasize the organization’s mission. Notice the I is lower-case, to show that the child is the focus. We like this design.


Google Father's Day World Cup Logo DesignGoogle has been posting a new logo on their site each day of the world cup (starting last week). Sometimes the logos have featured letters dressed in the flags of their countries (like in this snafu where the company dressed a Cameroon player in Ghana’s flag). The logo shown here was created for Fathers Day and features dad and son walking to a match. Note the sons legs moving at twice the speed of Dads just to keep up.


Did we miss anything you saw? Let us know in the comments.

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How Much Should Your Logo Design Cost?

Save Money on Your Logo DesignLet’s be honest. This is a loaded question. And the answer you get will almost certainly depends on whom you ask.

And though we definitely have a bias, we’ll set that aside for a minute as we look at the prices we often see people say are a fair price for a logo.

We recently came across an old blog post about this very subject. The author argued that if a small business owner were to design their own logo, they would need to spend the following:

Adobe Illustrator Software: $599
Wacom Tablet (a drawing tablet used by designers): $99
27 inch Apple iMac: $1799.00

Add to that the cost of a degree in graphic design from a four-year college and the price of designing your own logo runs in the tens of thousands of dollars. On the low end! (Keep reading and we’ll show you how you can do it for a whole lot less.)

Not surprisingly, his opinion is common, although on the high side.

Ask a design agency what they charge for a logo and you’re likely to hear something in the range of $5000-$10,000 or more.

Ask a freelance designer, and they’ll tell you that’s way too much. They can save you a few thousand dollars. Working with them, your logo should only cost about $1200.

Search online and you’re likely to find logo design offered for anything from $5-$300, depending on the site.

You can even get a logo for free at some sites (that link will show you how to use Logomaker to get a free logo).

That’s a huge price range, for much the same thing. (In truth, you don’t get the same thing when you spend $50,000 as you do when you spend $50, but we’ll get to that in a minute.)

So which one is right? What should a logo cost you?

There are a couple of ways to answer that question. This first is by asking another question:

What is it worth to you to have a logo?
If you are starting a new venture and just need business cards or a website to get started, a new logo might not be the highest priority for your limited marketing budget. In that case, the value you place on your project is relatively low—maybe a few hundred dollars.

But if a new logo design makes you and your business look more professional and attracts new customers, bringing in an extra $10,000 a year, you might argue that your logo is worth several times $10,000.

But pricing a logo this way is a little bit like pricing a diamond ring based on how much your fiancé is worth to you. $300? $100,000? You really can’t put a fair price on that.

What It Costs to Make a Logo
Another way to answer the “what should a logo cost” question is to consider how much it costs to produce one. That’s what the blog post I mentioned above attempted to do (in a sort of ham-handed way).

If a designer charges $50 per hour and works on your logo for six hours, the project should cost $300. That sounds fair, but what if your designer takes two hours to research the logos used by your competitors, spends another two hours to really understand your business, and two more hours to come up with three or four design concepts? The $300 is gone and your designer has no more time for exploring different ideas or providing revisions to your design. That’s not good.

If you want to see more design concepts, you either need to pay less for your designer’s time (which means a less experienced designer) or pay for more hours (which means a more expensive design).

From this perspective you can quickly see why a good designer will tell you a logo should cost something like $1200 or more.

What You Get for Your Money
You’ve probably seen an article or two online that details what different companies have paid for their logos. Nike paid $35. Pepsi recently paid more than $1 million.

When big companies pay hundreds of thousands of dollars for a logo, they are buying far more than a logo. That price usually includes the costs of focus groups, environmental graphics, the development of brand standards, and more. Not even the most profligate Chief Marketing Officer can afford to spend that much money on a logo if all they get is a few design files.

On the other hand, a small business owner spending $30 or even $100 for a logo doesn’t expect (or even need) brand standards and focus groups. She can’t afford those things anyway. But it is possible for her to spend her entire budget and not receive high-resolution files or the rights to use her logo. That is far worse than blowing a massive budget.

The key isn’t how much you spend, but rather whether you are getting the value you need as you work with your designer. If all you need is a file with a simple design to use to launch your business, spending even a few hundred dollars on a logo may be too much.

How Much Should Your Logo CostHow to Save Money on Your Logo Design
Most of us don’t work for a big company or enjoy enormous design budgets. We live in the real world. So here are a few tips for getting the most logo for your money:

1. Know what you need. If you only need a simple logo to prove a concept, you are almost certainly better off creating your own logo than spending money on a design agency. Check out this linked article to learn if you should hire a designer or create your own logo.

2. Consider a “Starter Logo”. Before you spend hundreds or thousands of dollars on a logo for a business idea that you’re not sure is going to work out, use a do-it-yourself tool to create a basic design that you can update later once you’ve seen some success. There are a few of them out there, but Logomaker is our obvious favorite.

3. Skip the contest sites. They promise to give you lots of options and save you money, but what you often get is unoriginal (sometimes copied from other companies) or unworkable. You’re better off creating your own design and later hiring a designer you can work with one-on-one when you’re ready to take the next step. You’ll save money in the short run and get a better logo in the end.

4. Shop around before you buy. If you’re ready to work with a great designer, then by all means, do it. Check out logodesign.com to look through the portfolios of the best designers we know. You’ll get great design at reasonable rates.

5. Make sure you get high resolution files. Some sites promise logo design for as little as $5. But if you want usable files, they tack on charges that take the price closer to $100. Sounds like bait and switch, right? Wherever you choose to get your logo design, make sure you get a vector file (EPS or AI). If that’s not an option, don’t waste your time.

So how much should your logo cost? If you’re willing to do it yourself, you can get all the files you need for as little as $49. Click here now see how it works.


Photo credits: 401(K) 2013 via photopin cc

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7 Inspirational Quotes for Startups and Entrepreneurs from Mary Kay

Mary Kay Ash Success QuotesHow many companies do you think of when you see a pink Cadillac? That’s right. Just one. The late entrepreneur Mary Kay Ash built her profitable business from the ground up and found success by following a principle of rewarding employees and listening to customers. Pink Cadillacs have since become an unmistakable symbol of the Mary Kay work-ethic.

Ashs approach to her startup was in direct contrast to her personal experience in the traditional workplace where she frequently saw less-deserving people promoted above her. The injustice of the typical corporate world of her time drove her to start her own cosmetic company at age 45. Mary Kay Inc. has been on the lists of 100 best companies to work for as well as one of the best ten companies for women to work. Here are a few of the things that Mary Kay said that we think will inspire your startup success:

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.”

“Everyone has an invisible sign hanging from their neck saying, Make me feel important.’ Never forget this message when working with people.”

“Aerodynamically, the bumble bee shouldn’t be able to fly, but the bumble bee doesn’t know it so it goes on flying anyway.”

“A company is only as good as the people it keeps.”

“We must have a theme, a goal, a purpose in our lives. If you don’t know where you’re aiming, you don’t have a goal.”

“Those who are blessed with the most talent don’t necessarily outperform everyone else. It’s the people with follow-through who excel.”

“If you honor and serve the people who work for you, they will honor and serve you.”

—Mary Kay Ash, founder of Mary Kay Inc.

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Logo Design News This Week (4.21)

Time for another look back at the news from the world of logo design. Here’s what we noticed over the past seven days…

Polska Logo DesignLet’s start today with a new logo for the country of Poland. (Coincidentally we reported on a similar Polish logo last week.) It appears that this logo is to be used to promote Poland’s business opportunities, rather than tourism. We like a lot of things about this logo, particularly the traditional Polish colors and the visual connection to the Solidarity movement of the late 80s and 90s. But we have to admit we are completely baffled by the tagline: Spring Into. Into what, exactly? And what’s with the stylized spring in the first place?

If you like the NFL and the Simpsons, then you will like this.

Hershey's Logo Design ControversyWe love logo controversies and we saw a couple this week. First, the Hershey Chocolate Company is suing a political candidate for using a logo that looks just a little too much like a certain chocolate bar’s mark. Rightly so, in our judgement. Second, Denny’s is going after a sensual massage business that is using a logo that looks as if it was copied directly from one of their menus (warning: potentially offensive content at link). Given the type of business involved, it is no surprise that Denny’s has taken action to stop the infringement of their brand.

Our friends at BusinessLogos take a look at the logo created for the 70th anniversary of the D-Day Landing.

MTV Bike Logo DesignWe love bicycles. And we’re pretty big fans of logo design too. So when the two things come together, we get pretty excited. Like this design project where Jennifer Beatty is creating 100 works of art from bicycle parts. Several of her creations are logos, including the one show here, made from a bicycle chain. And that’s not all from the bike logo world. We also saw this new logo for Revolutions Bike Shop which appears to be hand drawn and lettered. It’s a little trendy, but we like the design overall and think it will appeal to their customer base.

We could have filed this under logo controversies, but include it as a separate item instead. The new soccer club in Louisville unveiled a logo that a few designers hated, then announced a contest for a new logo. We’re looking forward to seeing how this turns out, but hopes are not exactly high.

Google World Cup Logo DesignGoogle celebrated the beginning of the biggest sporting event in the world, aka The World Cup, with a new animated logo. We really like that big, thick font and think Google ought to consider keeping it.


That’s it for this week. Did we miss anything? Let us know.

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15 Questions to Ask about Your Logo Design, Part II

Last week we posed the first seven of fifteen questions you should ask about your logo design, whether you already have a logo, or are considering a new logo design. These questions will help you make sure that what you end up with is right for your business or product. You’ll find the fist seven questions here (go and read those first). The last eight questions are asked below:

#8. Does your logo convey your brand personality?
Your company brand should stand for something—an idea or value that you believe in and deliver. In addition to that, you probably deliver your service with a particular attitude. Let’s think through a couple of examples to show what we mean:

Let’s first consider a few large consumer oriented brands that demonstrate how a logo can convey personality. In the world of video games, there are a wide variety of games targeted at different groups of customers. From Donkey Kong (a game targeted at kids) to Halo (a violent first-person shooter game), game logos are brilliantly designed to appeal to their target audiences.

One caveat: a lot of gaming logos are complex and don’t follow some of the suggestions above. That’s okay, these designs are appropriate for their audiences, just as your logo should be appropriate for yours.

Let’s start with a recent game that while not limited to younger gamers, clearly is targeted at children and pre-teens: Super Mario 3D World. This game features several cartoon characters in a world of magic mushrooms, coins, and bells, where Mario has to rescue a “Sprixie” from the cartoon bad guy Bowser. The brand personality is young, colorful, fun, and perhaps just a little crazy. And the logo reflects that well. Take a look:

Super Mario Logo Design

Now consider a different soft of game that targets an older, more mature audience: HALO. HALO is a first person shooter where the player tries to kill the bad guys set in a fictional future world where humans are battling religious aliens (called the Covenant) for survival. The action is semi-realistic and violent. The game is clearly intended for an audience more mature than that of Mario World. And again, the logo clearly reflects the difference:

HALO Logo Design

Now imagine HALO’s logo designed in the Mario World font and colors. Or a Mario World logo with the stark cold lettering of the HALO logo. They simply wouldn’t work because they wouldn’t accurately reflect the brand personalities.

Now take another look at your logo. What is the brand personality your logo should be communicating. How is it doing?

#9. Does your logo communicate an idea?
A few weeks ago we wrote a bit about logos that communicate a specific story or idea—and how that might be a good thing for your logo. We’re not going to repeat that discussion here, except to say that it can be a visual help to your customers if your logo design includes this kind of visual short hand.

Some well-known logos that do this include FedEx, which has a forward pointing arrow within its design.

FedEx Logo Design

Chick-Fil-A ingeniously turns the Capital C into a chicken, reminding the customer who sees the logo that this is a chicken restaurant. In fact, when you see this logo, your eye “reads” the chicken icon before the rest of the logo, enhancing recognition.

Chick-fil-a Logo Design

One last example for the Pittsburgh Zoo. At first glance you see the tree, then you see the gorilla and the lioness. Nice.

Pittsburgh Zoo Logo Design

For some reason our brains love these visual brain-teasers. And because your mind spends extra time figuring out the logo, it helps customers remember and like the design.

#10. If your logo doesn’t communicate an idea, what does it communicate?
While having a logo that quickly suggests an idea can be a good thing, that’s not the only option for your design. And in fact, it may not be the best option, especially if your logo needs to represent more than one idea. Disney and Proctor and Gamble have these kinds of logos.

Perhaps your logo simply needs to suggest a feeling of confidence or solitude. These kinds of things may be achieved by a great name and a color, or possibly by a simple icon (that doesn’t suggest a second meaning). This is the kind of thing we see a lot with consultants, attorneys, and investment brokers.

Another example may be helpful. Think of a large books store that sells non-fiction, fiction, poetry, magazines, study helps, and picture books. They sell mysteries and romance, as well as westerns and science fiction. And they sell a few games, note cards, and even fancy chocolate. What kind of logo can represent all of these products?

Waterstones Logo Design

Waterstones, a large British book retailer (much like Barnes & Noble in the U.S.), has a very simple, font only logo. Nothing to indicate what kind of books you might find on their shelves. Rather their simple designs are effective at representing the wide variety of products you’ll find at these stores.

So what is your logo communicating with its colors, font, and icon (if you have one)?

#11. Does your logo stand out from your competitors?
The last thing you want is a logo design that looks to similar to your competitors. Especially if you are competing with other small companies in a small market.

Even big companies with similar products tend to carve out a unique space when it comes to their logos. Think of grocery stores, most of which carry the exact same products and very nearly the same prices. One of the only ways they have to differentiate is through the name over the door and the design of their logo.

The same is true for big brands selling commodities like Soda. Again, the main visual difference (and perhaps the only real difference) is the logo on the package.

Big businesses know this well. But what about small businesses?

In our hometown there are dozens of landscaping companies that offer the same kinds of services: lawn mowing, trimming, weed removal and fertilization. Even the flyers they use to promote their businesses look the same. One year we may hire AAA Landscaping to work in our yard, while the next year it’s Rick’s Landscaping. And to be quite honest, we’re not sure we’ve done it.

So if you are competing against similar companies offering similar services, does your name and logo create a unique visual reminder of who you are and what you do?

#12. Is your logo memorable?
This one is important, because even if you answer all of the above questions positively, have a great design, the right colors, and a beautiful logo, if people don’t remember it, you’ve failed.

Your logo’s job is to get noticed, liked, and remembered. That’s it.

So, what do people remember about your design?

#13. Are you asking your logo to do too much?
Your logo’s job is to get noticed and remembered. That’s about it. Bonus points if it includes a double meaning or represents a broad range of products or services.

Far too often, small business owners want their logo to do the work of a salesman too. They want to logo to explain what products a company has to offer. Or to explain the origin of the company. Or, in the case of cities and countries with logos, attract new travelers by helping them see all the unique things the area has to offer.

A logo simply can’t do all of this stuff. Entire websites often fail to do this well and they have unlimited space for graphics and content. How in the world is a logo supposed to do everything that a website or live salesperson often fails to do?

Keep it simple. A great name. A simple design that can represent the brand idea. One or two colors. Nothing extra.

What are you asking your logo design to do, that it can’t?

#14. Do people compliment your logo?
If you answered yes to this question, that’s a good sign. But go a step farther. Do your customers compliment your logo design? It’s one thing if your mother or best-friend likes the design. Quite another if customers like it—and return again and again because they remember it.

#15. If you were starting your business today, is this the logo you would choose?
This may be the most telling question of the entire list. Sometimes a business has a logo that is has outgrown. Or the company has changed its products or even its brand personality. A company that once appealed mainly to young people, may now be trying to appeal to the same customers as they grow older. Customers may become more sophisticated, styles change. And while your logo shouldn’t chase trends (see question #2), it should stay relevant.

So if you were sitting with your designer today and she presented your current logo as an option for your business, would you be enthusiastic about using it? Does it accurately represent your business or products? If yes, then you are in great shape.

If you answer no, it might be time to think about updating or creating an entirely new logo. Of course, we like to think that our Logomaker software could solve your problem. But if not, you might want to hire a live logo design (like the talented designers at Logodesign.com).

Either way, you deserve a logo that represents your business today.

Do you have a question you would recommend asking about your logo design? If so, let us know what it is in the comments.



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11 Quotes from [the] Dave Thomas about Hard Work and Success

Dave Thomas Startup QuotesAs one of the most recognizable success stories of the American Dream, we know the late Dave Thomas as the grandfatherly figure who wanted to share his food with us. For longer than a decade, he regularly appeared on our TVs wearing a red tie and holding a hamburger spatula. While we offer most of our quotable entrepreneurs the respect of using their surname, Dave has earned the honor and status of first-name-only.

Dave grew up in the restaurant business, getting his first job at age 12. He didn’t finish high school and as a teenager moved from one food franchise to another until he enlisted in the U.S. Army during the Korean War where he served as a mess sergeant (later promoted to staff sergeant) responsible for feeding 2000 soldiers on a daily basis.

Dave opened Wendy’s in 1969 using his 25 years of experience to guide his business choices. After hitting a few bumps in the mid-80s due to failed marketing campaigns, the franchise regained steam when Dave took over as spokesperson for his company. The decision to become the face of his own company resulted in him appearing in over 800 commercials, primarily during the 90s. Another lesson learned.

Take it from someone who worked his entire life and made his own startup success from scratch:

“You earn your reputation by the things you do every day.”

“What’s the secret to success? It’s no secret. You need a winning attitude, honesty and integrity, and a burning desire to succeed.”

“There’s no one to stop you but yourself.”

“You can do what you want to do. You can be what you want to be.”

“I think the harder you work, the more luck you have.”

“If there are things you don’t like in the world you grew up in, make your own life different.”

“Hard work is good for the soul, and it keeps you from feeling sorry for yourself because you don’t have time.”

“Take care of your business and your business will take care of you.”

“Share your success and help others succeed. Give everyone a chance to have a piece of the pie. If the pie’s not big enough, make a bigger pie.”

“Whether you sell hamburgers or computers, we’re all in the customer service business. Our goal must be to exceed our customers’ expectations every day.”

“Get all the education you can. Who knows what more I could have achieved if I’d stayed in school and went to college? The possibilities are endless when you have an education.”

 –Dave Thomas, Founder, Wendy’s

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Logo Design News This Week (4.20)

And just like that, it’s Friday again and that means the time is right for another look back at the most interesting bits of news from the world of logo design. Here’s what we noticed this week:

Superbowl 50 Logo DesignBig logo news this week from the NFL as they released the logo for the 50th Superbowl to be played in 2016. For those keeping score at home, that’s still a year and a half away. The 50th version of the big game’s logo is notable for dropping the Roman numerals in it’s typeface—opting to use 50 instead of an L. In addition, the logo appears to have two versions, one is clean, the other is hooped up with a bunch of landmarks from the San Francisco area. We are partial to the cleaner version.

In other big league sports identity news: Jerry West is clearly not happy about being the NBA logo, but not being the NBA logo.

More sports news: this leaked a few weeks ago (and we showed it to you then) but the ACC has officially unveiled their new logo.

New Hootsuite Logo DesignSocial media player Hootsuite updated their logo this week, dropping the shading, color, and other elements that gave the design some depth, opting rather for a flattened, all-black version. Flattened logos are clearly a trend as online companies run away from the web 2.0 look and embrace whatever they call this new trend (are we to web 4.0 yet?).

And speaking of trends, recently LogoLounge released their trends report for 2014 outlining what they say are the most common trends in identity design over the past year. Extra link: we liked this critique of the whole idea of the trends report.

Museum of Civil War Logo DesignThis week was the 70th anniversary of the D-Day landing of Allied forces at Normandy. But it was another war with American involvement that saw a new logo this week. The Museum of the Civil War introduced this new mark, featuring three characters representing several different constituencies from the time—women, slaves, soldiers, Union, Rebels, civilians, and so on. The colors were also picked to suggest peace (blue), black (discipline), and red (blood).

This isn’t exactly news, but it did pop up on our radar this week… An ad (reportedly from 2000 but it looks older than that) for a logo design contest for Sinn Fein, the Irish terror org turned legitimate political party. The prize was £500, which was a bit more then than it is today.

Penguin Random House Logo DesignPenguin Random House, which is the publishing conglomerate formed when these two companies joined last year finally has their new logo. This design is more of a corporate umbrella logo, rather than a mark that will appear on books and other products, so the designer made it simple so it could be paired with product logos. We like the simpleness of the solution and the two lines at the sides, which could be book ends. Too see how the logo works with other product lines, click the link. We really like how this design works with the other company marks.

We saw a lot of links to this item: Pop star Kesha has a new logo, this time without the $ replacing the S in her name.

New LA Clippers Logo DesignA couple of funny news items to share with you: First, with the news that Steve Ballmer has purchased the LA Clippers for $2 Billion, came this proposed new logo for the team featuring Clippy, the one-time office mascot, who Microsoft Office users from the turn of the century will recognize with fondness or derision. Second, a prankster in Edinburgh is making the Edinburgh Trams logo more “honest” by painting out the design that hints that the system is an interconnecting series of trams and leaving the single, half line that better represents what the tram line actually has—one line that doesn’t quite run the length of the town. The original Tram logo is quite good (design-wise), but unfortunately doesn’t accurately represent the system, so the prank logo may be the better solution. You can see both logos here.

WE, a television channel that was once known as Women’s Entertainment, has dropped the old name in favor of the shortened moniker: WE. And they have a new logo.

Google Solidarity Logo DesignWe expected to see a logo celebrating the 70th anniversary of D-Day, but as is often the case, Google didn’t do that. We did see this design in remembrance of the Solidarity movement in Poland and the 25th anniversary of free elections in Poland, among a few others.

Did we miss anything? Let us know in the comments.

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