It’s Friday again and that means it’s time to take a look back at all the news from the world of logo design from the past week. Here’s the stuff that caught our attention. Did we miss anything?
David Letterman officially retired from late night TV last month and Stephen Colbert is set to take over his spot in the nighttime line up later this fall. So The Late Show with Stephen Colbert got a new logo in anticipation. The new logo won’t easily fit on the Ed Sullivan Theatre marquee and dominate Broadway the way the old, bright yellow logo did. But it will probably work better as an onscreen “tag” than the old logo did. The real difference, of course, isn’t the logo, but the changes that will inevitably occur on the show itself—a real life demonstration that updating a brand is more than updating a logo.
The new Tennessee logo we told you about a couple of weeks ago has gotten a lot of criticism both for the design and the cost. Now a few graphic designers are pushing back. We stand by our original assessment. The logo is good, if a bit overpriced.
Two years ago Florida unveiled a new logo to promote the state as a great place to do business. That logo was widely criticized as “sexist” for including a tie. We think that critics were stretching the definition of sexist a bit, but whatever. This week the state abandoned the tie and has adopted this new F arrow mark to represent the state’s business interests. The icon isn’t as strong (by being more inclusive, it represents almost nothing), but the type treatment is significantly better. Overall it’s a better design.
The city of Hobart has a nice new logo, but it will cost about $200,000 to roll it out and that is causing some heartburn for the city council.
Italian airline, Alitalia, updated their logo a bit this past week. This is a good example of a brand evolution. The type has been tilted to the right, the A is larger and more dominant while the red triangle has been given some color variation. The design team also added a gradient to the logo overall. We’re not a big fan of the gradient or the venetian blind pattern on the triangle, but overall the logo is more dynamic. It’s not a bad evolution.
In other airline logo news, Spice Jet got a new hot and spicy logo “to woo the youth”. And Filipino airline, Cebu Pacific Air, also also unveiled an updated logo this week. Their new icon is a streamlined, much cleaner version of a bird in colors representing “the Philippines’s land, sea, sky and sun”. And the new font treatment is better as well. They’ve gone all lower case, which gives the brand a friendlier feel. It’s a nice update.
It’s been 15 years since we last walked out of Publicis as an employee. We love their logo and still have it embroidered on a favorite jacket. Time to throw it out. Publicis is updating their logo to pay homage to its original design. We like the last one better. The change is to help separate the ad agency from the holding company, but we’re not sure this won’t create a bit more confusion—at least for those who pay attention to ad agency logos.
Don’t mess with a rugger’s logo.
Virtual reality (and Facebook-owned) company, Oculus, got a new logo this week. We love the simplicity of the new design (it’s very much the kind of logo of which people say, my kid could have come up with something better). Simple shapes and single colors are the marks of a good design—and while this feels a little race-tracky, it’s a versatile design. But the previous logo was also good, and we’re a bit sorry to see the eye go. Whether going from an eye to an even simpler icon is a good move or not? Time will tell.
Tell us what we missed in the comments: