Sports bring people together. You could be walking down the street and see a random stranger wearing the logo of your favorite team, and all of a sudden, you two share a connection even though you’ve never said two words…
Black Friday. Just saying those two words is enough to make shoppers’ hearts race. It’s the biggest shopping event of the year, jam-packed with deals, urgency, and more exclamation points than any other holiday. But with so many brands shouting…
If you’ve ever grabbed a caramel macchiato or a simple black drip at your local Starbucks store, chances are you’ve noticed that familiar green emblem staring back at you. That mysterious, alluring figure with flowing hair and a split tail;…
A sleek and minimalistic corporate logo is not the best fit for every business. Some brands want a logo to show more personality and fun. Enter the cartoon logo. Friendly and bursting with character (pun intended), cartoon logos have become…
Choosing the right color for your logo can be a daunting task. The human eye can distinguish between up to 10 million different colors, which gives you a lot of options. Sometimes the color of your logo comes out of…
It started with a clunky drop shadow and a Yahoo!-inspired exclamation mark. This was Google’s first logo, serving as the initial visual identity created during its beta phase. It’s hard to imagine now, but the world’s most recognizable logo didn’t…
The Adidas logo proves that great design can beat great marketing. Only a few logos are as instantly recognizable as the Adidas logo. A simple yet powerful symbol that transformed from a small German shoe company’s mark into a global…
When it comes to video gaming console logos, few are as iconic as the PlayStation logo design. The PlayStation logo is a badge of honor for millions of gamers across the globe. The original logo was a masterclass in subtle…
Ever found yourself lost in a sea of graphic design terms, nodding along as designers toss around phrases like “visual hierarchy,” “brand identity,” or “Pantone Matching System”? You’re not alone! If you aren’t able to effectively communicate with your graphic…
If you’ve ever stared at a blank screen, trying to pick the perfect font for a logo, you know the struggle is real. Fonts are the voice, attitude, and personality of your brand. The right font can make your brand…
