We understand that life can get in the way of your marketing goals, but trust us when we say that branding your business is something that cannot wait. Marketing and advertising your business is much easier when you make a logo that you feel confident using across all different mediums.
Creating a logo is just the first step to improving brand awareness for your business. Once you have a logo design you love, its time to promote it using both online and offline marketing channels. Put your new logo design to work by adding it to the following:
Business Cards
Did you know that the close rate for in-person meetings is 40%, or that 9 in 10 people say in-person meetings are their preferred method of communication? The majority of networking is still done face-to-face, which means you should always have a few business cards on hand to pass out.
Customize your business cards with your company logo displayed proudly on both the front and the back, and don't forget to include information such as your name, email address, and phone number. Business cards are also an easy way for existing customers to refer your company by taking them out of their own wallet and handing it off the to next person.
Promotional Products
You've seen other company logos on promotional products, so why not order some of your own? Global clothing companies such as Nike and ADIDAS, national sports teams like NFL and the NHL, and even online corporations such as Google and Amazon have tangible offline promotional products for their employees and loyal customers to wear.
Based on your logo design and the industry you're in, decide on a few key promotional items. Create custom t-shirts or hats, pens and mugs, or even print your logo on various stationery items. With 53% of people using at least one promo product at least once a week, you're guaranteed to increase your brand awareness in no time.
Company Website
A business website is a must in this day and age. No matter what industry you're in, it's crucial that you have an online presence in the form of a website in order to tell customers more about your product and services. The first thing users will see once they visit your site is your business logo.
Once you purchase the logo you love, our logo maker will provide you with a variety of image files for you to use for marketing purposes. The .PNG file is your best option when it comes to a website logo as this file will have a clear background. Don't forget to make sure that your website logo is strategically placed elsewhere on your website, such as the footer, About Us page, and Contact Us page.
Business Email
Nothing is more professional than seeing a business logo in an email signature. Adding your new business logo to your email signature should be one of the first things you do once you've purchased and downloaded your image files. But first, you will need a company email address.
Purchasing email and storage services such as Google Apps for Work ensures that you have a business email at the ready along with plenty of online storage, shared calendars, documents, spreadsheets, and presentations. An email signature that includes a company logo will help customers recognize your brand while giving a sense of authenticity and professionalism to the conversation.
Local Business Listings
Thanks to mobile devices and improved search engine capabilities, more customers are searching with local intent, meaning they want to find a business near them. Local business directory sites are one way to answer the growing demand for local search results.
Business listings such as Google My Business, Facebook, and Yelp allow business owners to create a profile and add their company information. This information includes the business phone number, website, physical address, hours of operation, and of course a company logo. Adding your logo to local business directories maximizes the visibility your brand has online.