Brands big and small are working harder to create eye-catching logo designs. Everyone wants to stand out and be the next trendsetter. But more often, businesses settle for bland designs because it seems like all the best ideas are taken. Coming up with fresh imagery is a challenge, but there’s an upside. Designers start using
Logomaker Small Business Blog.
When it comes to ideas about “branding,” small business owners often fall into two camps. Believers: You understand how a strong brand can boost business growth. Maybe you even have the basics of a great brand story, but don’t know how to unite the many elements of branding. Skeptics: You think a “brand” is just
Think, for a second, about your signature — your own personal autograph. Do you sign your name with an elegant script, a casual scribble, or edgy initials? Whatever your style, your signature is a unique part of your personal brand. Your business logo font is just like your signature. When it comes to your business
As a business owner, you’re always being told that you need a strong identity. Logos are at the heart of visual branding. They have the power to create instant recognition among your audience. Yet, it’s a challenge to measure the real importance of a logo and its impact on your small business. Logos are certainly
Designing a logo is a big step in building a powerful brand for your business. Your logo is like a mascot. Make sure to get it off the bench and in front of your audience! Now that you’ve got one, where should you use your logo? Make sure to start with these 10 spots.
If you’re new to creating a logo, you’ll likely end up with several logo file formats and no clue what to do with them. No doubt, you have loads of questions about how and when to use each file. So, what’s the deal with all the different file extensions? Why can’t you make one image
The colors you select for your company’s logo, branding, and overall content palette are highly influential. This is why many designers and marketing professionals invest substantial time, research, and money into understanding target audiences and deciding which colors they choose to represent their organization’s brand. The science of color psychology is fascinating! Psychologists have been
Tech brands can’t overlook the role of great typography in logo design. Modern audiences rapidly devour content with their eyes. Not only does branding have to be unique and relevant; it has to be readable. Technology has a reputation for making things simple and streamlined. People expect tech logo fonts to capture the same transformative
This post is a part of a series on logo colors. From red logos to brown logos, you can learn about logos of all colors of the rainbow in our previous posts. What does a black logo represent? Typically, a brand’s dominant color aligns closely with its values and personality. Color can carry a lot
Getting past your initial block is the hardest part of any creative project. All it takes is a few surges of inspiration for good ideas to start flowing. If you’re stuck coming up with the right logo design, take a break from brainstorming. Looking at other inventive logos can help you go back to the