As we do here every Friday, it’s time to take a look back at the news (big and small) from the world of logo design. Here’s what we noticed, let us know if we missed something you saw:
We’ve written this before, but we love minor league baseball in part because the teams in the minor leagues tend to have odd mascots, which leads to some pretty cool logos (like these). This week the Tennessee Smokies got a new logo and it’s pretty cool. There are several secondary logos that are just as sweet. The Smokies are affiliated with the Chicago Cubs and the new logo (and uniforms) is intended to bring the team’s look more inline with their parent club. This is some really nice work from Studio Simon, which has done several other minor league logos.
More sports (sort-of) logo news: Oklahoma State is suing New Mexico State because they are afraid their mascot is too similar. Click the link to see just how silly this controversy is. We hope a judge throws this suit out faster than OK State can fall to third in the Big-12. We hate this kind of bullying—unless there is real infringement.
Still more sports logo news: Athletics Canada has a new logo and it speaks two languages. The new logo features a maple leaf—what else, this is Canada, eh?—surrounded by a blue ribbon running track. This isn’t a horrible logo, but it is pretty bland. Isn’t there something besides the Maple Leaf that says Canada? No? I guess we stand corrected.
Still more… Adidas has a new sneaker featuring the new logo with Portland Trailblazer Guard Damian Lillard’s logo. You can see the logo at the link, but you can’t get the shoe until next year.
We’re not completely out of it. We know about Comic Con. And we know that there are various manga-themed cons as well. StarTrek? Check. But we had no idea that there was a convention themed entirely around G.I. Joe—though I suppose we should have considered the possibility considering there are even cons for Furries. The things you learn when writing about new logos. Speaking of which, the before-now-unknown-to-us G.I. Joe convention has a new logo for next year.
The Washington Redskins have been under a bit of pressure to change their name and logo. Here’s a solution that would allow them to keep the name but they’d still have to update the logo.
Remember all the hate surrounding the new AirBNB logo that supposedly looked like body parts. Well, they’re sponsoring the New York City Marathon and this promotional banner is exactly the kind of thing the new logo allows the company to do. Logos that change with the occasion are the in-thing these days. Nicely done, AirBNB.
In what looks to be a rough election year, Texas Democrats are getting some unsolicited advice on changes they could make to their logo.
We’re pretty critical of many of the logo designs created for small towns (see this for an example). (And for a look at the kind of bad logos small towns create, look at 849 logos on this page). But this is the kind of logo that we think can actually do something beside decorate a county police car. Shop Elburn First is a new logo created to encourage Elburn village citizens to patronize their local stores. The design itself is way too crowded, but we like it because it has one job—to encourage shopping at home. More small towns ought to think this way, instead of trying to make their communities look like the major tourist destinations that they aren’t.
And, as usual, we wrap things up with the latest Google logo. We love this logo celebrating London architect Christoper Wren’s 382nd birthday. He was responsible for the rebuilding of much of London after the city’s devastating fire in 1666, including more than 50 churches, the amazing St. Paul’s Cathedral, and the Wren Library at Trinity College in Cambridge. Well done, Google.
Did we miss anything? Let us know in the comments.