As usual, every Friday at Logomaker HQ we take a look back at the logo design news from the previous week. Here’s what caught our attention over the last seven days:
The big news this week was a continuation of the news last week that Hillary Clinton had unveiled a new campaign logo (to go along with her official campaign). The Internet was filled with criticism and praise for the logo. But this wasn’t the only campaign logo news this week, which also saw an updated logo for Donald Trump (who hasn’t officially announced that he is running) in support of his quadrennial vanity project. And Lincoln Chafee has a logo touting his fresh ideas with a very stale design. Here’s a collection of all of the candidate logos that we’ve seen so far.
The Libertarian Party is holding a design contest to create their new logo. Here are the designs in the running so far—some really bad options and maybe two decent ones.
Last week we showed you the cool new wizardless mark that the Washington Wizards unveiled. This week it looks like the L.A. Clippers are doing their own rebranding. And the reviews have been less than positive. Critics have noted that the new icon looks a lot like Microsoft’s Clippy, the icon used in their Office software to explain features and guide users. It’s not that bad, but it lacks the coolness of most of the new sports logos we’ve seen lately. But then, the clippers mascot is a sailboat. It’s not exactly the kind of mascot that strikes fear in the hearts of opposing players.
A couple of other sports logos popped up in our news feed this week, including this one for the Lincoln Saltdogs who are celebrating their 15th anniversary. The new design is more aggressive but it doesn’t replace the team’s original mark which will remain the team’s official logo design. And while this isn’t a brand new logo, Sportslogos has a nice write up of the story behind the Buffalo Bisons, a triple-A baseball team affiliates with the Toronto Bluejays.
The delightfully named Mayor Butt thinks his city’s logo is ugly. And he’s right.
Earlier this year a particular chicken logo (dirty bird) made the rounds as one of the worst logos ever designed. At the time we chose not to profile it because it was, as the critics claimed, provocative and offensive. This week we saw a chicken logo done right. We really like the look and feel of this rebrand. Pudgie’s Famous Chicken is now Pudgie’s Naked Chicken Company—a name that lends itself to offensive designs, but the brand didn’t go there. And check out how the brand is used in the pocket of the shirt at this link. Really nice design.
How many of these religious symbols can you name (not just recognize)?
Google’s new logo this week celebrates Scotland’s Loch Ness Monster. Eighty-one years ago this week, the London Daily Mail published the famous (and fraudulent) photo featuring the monster peaking out of the water’s surface. The logo playfully suggests that there is more to the story than we knew at the time. Funny.
Did we miss anything? Let us know in the comments.