Welcome back for another edition of Logo Design News This Week where we round up the biggest news items from the world of logo design and branding. Here’s what we noticed this past week while we should have been working:
Computer maker, Lenovo, introduced a new logo this week. Having purchased two brands from IBM that experts say are aging (or dying), Lenovo wants to convey an image of innovation. Up to now, they haven’t been known as a hip computer manufacturer. But that may be changing. The new logo is part of that process. The new design is typographic, with no icon. And we have to say, we like it a lot. Very simple. Very strong design.
A follow up to our post last week about Tennessee’s new logo: people hate it. And not just a little. They’re complaining about the budget ($46,000). They’re complaining about the design. They’re complaining about the process of using an agency to create the design. Sometimes when every body hates something, you’ve actually created something worth keeping. If we had to guess, we think people would prefer a logo with mountains and trees. Or maybe a guitar. Or something Elvis-y? But the problem with those approaches is that they are limiting. Not all of Tennessee has mountains. Nor does Nashville represent the whole state. Or Memphis. The beauty of the tag logo is that it can be used with anything related to the state. And as we mentioned last week, the more we look at it, the more we like it. At least they’re not as dumb as the people who want voters to choose Colorado’s state logo. Logos designed to appeal to everyone are bland and will attract almost no one.
The Atlanta Hawks have a new alternate logo by the looks of it. And from what we’ve seen so far, as usual, fans are taking the opportunity to hate change more than love it. We expect that they’ll come around eventually. Most fans do. Earlier this year the team announced it would return to a modernized version of the “Pacman” logo used in the 80s. And joining the hawks in introducing a new logo this week were the St. John’s IceCaps who play in the American Hockey League. Yeah, we know… hockey. Soccer on ice. With better fights.
In still more sports logo news, the Indainapolis Motor Speedway just unveiled their new logo for the 100th running of their iconic race—the Indy 500. The 100th running of the race will take place next year and the new logo will be part of the promotion efforts. And in our last bit of sports-related logo news, Bicycling magazine has a new logo design.
Another follow up to previous posts: We’ve written several times about the City of Everett’s quest for a new logo. They created a contest that ended up with more than 800 entries, whittled it down to a winner that the town’s people voted on. Then it turned out the winning logo was too much like another logo. So they were going to revise it. But as of now, the project has been put on indefinite hold.
Ampans, a spanish organization that helps people with learning disabilities introduced an animated logo this week. Although it may be confusing to some who see it in that the logo changes and isn’t the same in all media. We like the charming “funness” of the new design and the hand-drawn lettering. But we suspect that the final design may be a function of not being able to pick a “real” logo that captures the spirit of the organization.
Jeremy Renner showed the world the latest logo for the upcoming movie, Captain America Civil War on his Twitter feed this week. Click through for some cool photos from the set.
To wrap up this week, we were tempted to post Google’s logo celebrating this year’s Eurovision Song Contest, but opted instead to post the logo design celebrating Sally Ride’s 64th birthday. Actually there were five of them.
Did we miss anything? Let us know in the comments.